Image Credit: Simmerdown

TIDAL is a vibrant hub of high-quality sound and artist-centric features. With its reputation for delivering excellent audio experiences and fostering a community of music enthusiasts, TIDAL has become a go-to destination for both listeners and artists alike.

As artists strive to make their mark in an endless sea of digital music, the importance of customizing your TIDAL artist profile, to engage new listeners cannot be overstated. Ultimately, your TIDAL profile is your canvas to paint a vivid picture of your artistry, narrate your sonic voyage, and engage with a global audience on a personal level.

After the launch of thanks to the launch of Tidal Artist Home, we’re exploring how you can create a compelling artist profile on TIDAL and the nuances that transform a static profile into a living, breathing extension of your music and identity.

1. Setting up your TIDAL artist profile

Setting up an artist profile on TIDAL is the first step to establishing your musical identity and connecting with a global audience. Whether you’re a budding musician or an established artist, a well-crafted TIDAL artist profile can be a powerful tool for engagement.

A well-crafted TIDAL artist profile is a window into your musical world, enabling fans to connect with your journey, discover your art, and stay updated on your latest releases. In this first stage, it’s critical you enter as much accurate information about yourself as an artist for easy recognition and discovery.

TIDAL’s search algorithm relies on the information you provide, so make sure your name, genre, and bio are precise (we’ll give you some tips later in the article). Otherwise, inaccuracies can lead to confusion and hinder potential fans from finding your music.

Visit the TIDAL website (tidal.com) and sign up for free if you don’t have a TIDAL account.

Claim your profile (if your music is already on TIDAL)

  • If you’ve distributed your music to TIDAL, search for your artist’s name using TIDAL’s search bar.
  • If your profile already exists then you’ll need to claim it. Follow the instructions TIDAL provides you to verify your identity and ownership.

Verify your artist status

  • TIDAL often verifies artists through their distributors, like us. Select your distributor from the provided list and begin the verification process.

2. Uploading profile and cover images

Uploading your profile image on TIDAL is equally as important as artist information. Through your choice of artwork, you build and establish an artistic identity and visually connect with your audience. As a result, your choice of image ultimately serves as your digital storefront by capturing your artist persona at a glance.

Significance of visuals in branding

Visuals play a central role in shaping your brand as an artist. They provide an immediate impression of your musical style, personality, and overall vibe. Moreover, consistent visuals across your profile create a memorable identity that fans can recognize and connect with. In other words, profile and cover images on TIDAL act as your digital album cover and your goal should be to entice TIDAL users to delve into your music and discover your artistry.

Step-by-step instructions to upload images:

Step 1: Access your artist dashboard:

  • Once you have access the site will direct you to your TIDAL artist dashboard.

Step 2: Navigate to profile settings:

  • Look for “Change Image” in the top right of your artist dashboard.

Step 3: Upload your profile image:

  • Click on the option to upload your profile image, which should be an image that best represents you as an artist.
  • Choose a high-quality image that resonates with your music style and personality.

Step 4: Adjust and crop images (if needed):

  • TIDAL provides tools to adjust or crop your images to fit their specifications.
  • Use these tools to ensure your images look their best and accurately reflect your vision.

Step 5: Save changes:

  • After uploading and adjusting your images, click on the “Save” or “Update” button to confirm your changes.

3. Crafting an engaging artist bio

Crafting an engaging artist bio allows you to introduce yourself to new listeners and provide context for your music. A well-written bio captivates an audience, makes a strong first impression, and gives insight into your artistic journey.

The role of the artist bio

Your artist bio is often the first thing listeners read when they discover your music so it can significantly influence their perception of your artistry. A well-crafted bio not only gives background information but also creates an emotional connection, offering a glimpse into your influences, musical evolution, and the stories behind your songs. Therefore, it’s an opportunity to showcase your unique personality and make listeners feel like they’re getting to know you on a personal level.

Here’s how to create an artist bio that resonates with your audience:

Tips for crafting an engaging artist bio:

  1. Start with a captivating hook: Begin your bio with a sentence or two that grabs the reader’s attention. This could be a unique aspect of your music, a notable achievement, or a thought-provoking statement.
  2. Be concise: Keep your bio concise and to the point. Aim for around 150-250 words that capture the essence of your music and journey without overwhelming the reader.
  3. Highlight your journey: Share your musical journey in a way that’s relatable and intriguing. Mention key moments, milestones, and experiences that have shaped your artistry.
  4. Showcase your personality: Infuse your bio with your personality. Let your writing style reflect who you are as an artist—whether that’s quirky, introspective, or energetic.
  5. Mention influences: Briefly mention a few of your musical influences to give listeners an idea of the sounds that inspire your work. This helps them connect with your music on a deeper level.
  6. Tell your story: Share anecdotes, challenges you’ve overcome, or experiences that have fueled your creativity. Humans are natural storytellers and storytelling adds depth and relatability to your bio.
  7. Avoid jargon: While technical terms have their place, your bio should be accessible to a wide audience. Avoid excessive music jargon that might confuse or alienate readers.
  8. Use descriptive language: Use vivid and descriptive language to create a mental image of your music. Convey emotions and experiences through your writing.
  9. Include achievements: Mention any awards, nominations, or significant achievements you’ve earned. This adds credibility and shows your commitment to your craft.
  10. End with a call to action: Conclude your bio with a call to action, encouraging readers to explore your music further, follow you on social media, or attend your upcoming events.

Remember that your artist bio is a dynamic piece of writing that can evolve over time as your music and journey progress. Regularly review and update it to ensure it accurately represents your current artistic identity in real-time. A well-crafted artist bio leaves a lasting impression and invites listeners to delve into your musical world.

4. Adding your social links

Connecting your social media links to your TIDAL profile gives listeners an opportunity to connect with you in more ways than one. Posting content on sites like Instagram, YouTube, and Patreon lets your fans see the person behind your music, and providing links to these pages on TIDAL makes showing yourself off as easy as 1, 2, 3.

How to connect your social media pages on TIDAL

Step 1: Head to your artist dashboard

Step 2: Select “Edit” in the “Social Accounts” section

Step 3: Insert each of your social links in the provided boxes

Adding each individual link gives fans access to all of your pages. However, adding all of your links on every platform can be a bit of a drag, right?

That’s why we made PUSH.FM, one link where you can save them all. Find out more in the video below!

Why it’s important to add your social media links to TIDAL

Adding links to social media pages is important for artists for several reasons:

  1. Audience Engagement: Social media platforms are tools for engaging with fans and building a loyal audience. By providing links to your social media profiles, you encourage your listeners on TIDAL to connect with your brand across various platforms and engage with you on platforms like Instagram, Twitter, YouTube, and so on.
  2. Wider Reach: Ultimately, different social media platforms attract different audiences. Leveraging this diversity to reach a broader range of listeners who might prefer one platform over another will accelerate your growth and help you connect with fans you may not have reached solely through your music on TIDAL.
  3. Promotion: You can share updates, upcoming releases, behind-the-scenes content, and promotional material on your social media pages. By linking these pages on TIDAL, you can inform your TIDAL listeners about your activities and encourage them to participate in contests, giveaways, and other promotional events.
  4. Personal Branding: Social media is a powerful tool for you to shape your personal brand and tell your story, thus showing your listeners who you are as a person. As a result, you can show off your creative process, personal life, your values, and what makes you… you. All of this helps fans connect with you and your music on a deeper level, fostering a stronger emotional bond.
  5. Direct Communication: You can communicate directly with fans through comments, messages, and live sessions which can lead to a more engaged and dedicated fan base.
  6. Networking: Finally, social media presents opportunities for you to connect with other musicians, industry professionals and influencers which may lead to collaborations, partnerships, and exposure to new audiences.

4. Showcasing your discography with RouteNote

Showcasing your music discography on TIDAL gives your audience access to your body of work and enables them to explore your musical journey. Whether you’re an emerging artist or an established one, having a complete and up-to-date discography on your TIDAL artist profile is obviously important.

Step-by-step guide to distributing your music to TIDAL with RouteNote:

Step 1: Log in or sign up to RouteNote:

  • Visit the RouteNote website (routenote.com) and log in or create an account.

Step 2: Select “Distribution” in the top left:

  • Select “Create New Release” from the drop-down menu.

Step 3: Fill in the details of your release

  • Enter your album & track details and upload your release artwork.

Step 4: Navigate to the “Manage Stores” section

  • Click on the option to “Manage Stores” option in the menu.
  • Select TIDAL and any other stores you’d like to distribute your music to.

Step 5: Wait for your release to be approved!

  • Our moderation team is dedicated to getting your music to our partner stores as quickly as possible.
  • Due to significant demand, we’re currently reviewing and uploading releases within 4-6 working days.

Importance of Keeping Your Discography Updated

  1. Accessible music exploration: Your discography serves as a treasure trove for fans to explore your musical evolution. By keeping it updated, you make it easier for fans to discover your older and newer releases.
  2. Retaining audience engagement: Regularly releasing new music keeps your audience engaged and excited.
  3. Showing progression: Your discography showcases your artistic growth and journey over time by demonstrating your evolution as an artist and helps listeners connect with your musical development.
  4. Building trust and expectation: Consistently updating your discography builds trust with your audience. As a result, fans come to expect new releases, and they’re more likely to anticipate and support your upcoming work.
  5. Maximizing discoverability: Adding new releases promptly increases your chances of being featured on TIDAL’s “New Music” sections, playlists, and recommendations, increasing your exposure.

By following these steps and consistently adding your albums, singles, and EPs to your TIDAL artist profile through RouteNote, you keep your music available for all to enjoy while creating an immersive experience for potential fans to explore your musical journey.

Remember that an updated discography reflects your commitment to your craft and keeps your audience engaged and connected. If have music on stores already but would like to switch to us for your distribution then watch the video below.

5. Updating and evolving your profile:

Regularly updating your artist profile on TIDAL is more than just a routine task—it’s a vital step in maintaining a strong online presence and effectively engaging with your fans.

As an artist, your profile serves as a digital hub that showcases your musical works, connects you with your audience, and communicates your artistic journey.

Here is some food for thought and why it’s essential to consistently update your TIDAL artist profile:

1. Reflecting on new releases and achievements: Your fans turn to your TIDAL profile to discover your latest music releases and achievements. Regular updates ensure that they’re informed about your freshest tracks, albums, and accolades. This maintains excitement and anticipation among your listeners, driving engagement and streams.

2. Keeping your audience engaged: An updated artist profile signals to your fans that you’re active and continuously creating. By sharing your new music, videos, and behind-the-scenes content, you’re offering a reason for your audience to keep returning to your profile, fostering sustained engagement.

3. Showcasing growth and evolution: Your music journey is an evolving narrative. Regular profile updates allow you to illustrate your growth, changing sound, and artistic development. This authentic portrayal resonates with fans who appreciate artists who remain dynamic and open to change.

4. Adapting to trends and changes: The music landscape is ever-changing, and influenced by trends, technology, and audience preferences. Updating your profile allows you to stay relevant, ensuring that your image, style, and music align with the current music scene.

5. Capitalizing on opportunities: As you achieve milestones, such as being featured on playlists, receiving awards, or participating in collaborations, updating your profile highlights these achievements. This can lead to increased visibility and fan engagement.

6. Enhancing brand consistency: An updated artist profile contributes to brand consistency. Whether it’s your latest album cover, visual aesthetics, or artist bio, consistent branding creates a recognizable and memorable image for your fans.

7. Attracting new fans: New listeners may discover your music through TIDAL. An updated profile provides a comprehensive introduction, offering them a deeper insight into your musical journey and enticing them to explore further.

8. Building trust and loyalty: Consistently updated profiles convey your dedication to your craft and to your fans. This fosters trust and loyalty, encouraging fans to support you through purchases, streaming, and attending live shows.

9. Offering exclusive content: Regular updates can include exclusive content for your subscribers, giving them added value and incentivizing their support.

10. Communicating your story: An artist profile is a platform for telling your story. By updating it, you’re conveying your narrative to fans, connecting on a personal level, and building a stronger emotional bond.

In an industry that’s driven by innovation and change, artists who keep their TIDAL profiles updated demonstrate their commitment to growth, creativity, and their audience. By consistently reflecting on your latest achievements and musical endeavours, you’re not only staying relevant but also nurturing a loyal and engaged fanbase that appreciates your dedication to your art.

Final thoughts

Customizing your TIDAL artist profile establishes a strong online presence and is critical for connecting with your fans and standing out on the platform. Curating your profile lets you offer fans a comprehensive experience that goes beyond just your music.

From adding captivating visuals and crafting an engaging artist bio to showcasing your music discography, each element represents you as an artist.

Remember that customising your artist profile on TIDAL is not only about showcasing your music, it’s about sharing your story, engaging with your audience, and fostering a sense of community. Personal connection is pivotal in music today due to the rise of the internet and social media. An artist profile on TIDAL goes beyond a mere presence, it’s an opportunity to present yourself and your artistic work and resonate with fans by unveiling the true essence of your musical journey.