Check out Planet Hip-Hop by Spotify on Roblox!
Image Credit: Spotify
Four months after Spotify debuted its virtual Spotify Island on Roblox, Spotify launched Planet Hip-Hop – a space-themed virtual location.
Spotify‘s Planet Hip-Hop is now live in Roblox. Their aim is to give a younger generation of hip-hop fans new ways to connect with their favorite music artists via virtual experiences.
In fact, Planet Hip-Hop featured up-and-coming rapper Doechii yesterday (22/09)!
Spotify’s Planet Hip-Hop
Upon exploring Planet Hip-Hop, Roblox players can collect exclusive virtual merch, customize their vehicles in the “Speed Shop,” and dance on a floating dance floor.
But they can even make their own hip-hop beats in what may be one of the coolest features, powered by Soundtrap.
We wanted to create a space inspired by the newest era of hip hop, exploring how the current generation of artists and fans are redefining what the genre looks like and sounds like.
Steven Conaway, senior art director at Spotify
The futuristic look of Spotify’s new virtual island is inspired by the younger generation of hip-hop artists thanks to their “internet tech sound”.
Conaway continued by referring to young artists like Doechii, Yeat, and Trippie Redd.
Spotify Island features a lit-up cityscape that sits on an upside-down silver pyramid that is surrounded by red planet rings resembling a record!
If you fancy it, you can drive your customized car around the rings of the planet too explained associate creative director Edward Yeung.
He continued to say that Spotify will build obstacle courses on the planetary rings too!
Moreover, players can access exclusive Planet Hip-Hop merch! Items such as clothing emotes and parkour effects will be available to purchase. Roblox players can collect hearts to purchase the merch.
And players will be able to get their hands on a patchwork bubble jacket and moon shoes for their avatar In a couple of weeks.
They’re also launching more vehicle customization options in the “Speed Shop” too. New themed vehicles that represent the future music artists joining the virtual world will also be available like Doechii’s alligator car.
“Spotify chose the hip-hop genre as the second Spotify Island destination based on listener demand” reports TechCrunch.
In fact, Spotify boasted that hip-hop music generates 44 billion average monthly streams on Spotify globally in its press release for the island.
Spotify plans to continue adding to Planet Hip-Hop in collaborations with hip-hop artists that have not yet been announced.