Audio mixing hardware company Allen & Heath are thought to be in discussion with Native Instruments to acquire their DJ software and controllers Traktor.
If reports from DJ TechTools are to be believed, Allen & Heath may be looking into buying Traktor from Native Instruments.
Traktor software and Native Instruments’ controllers were revolutionary when released, but recently NI have struggled to keep afloat, with slowed updates to hardware and software, amid staff layoffs, allegations of company racism, as well as company founders Daniel Haver and Mate Galic stepping down.
This could be Allen & Heath taking a bigger leap into DJ controllers and its first steps into software. Rekordbox from Pioneer is a fully integrated DJ software package, that seamlessly merges software, hardware and cloud services. With a software solution under their belt, Allen & Heath would be in a good position to compete. This competition is great for consumers and could spur some fresh innovation into Traktor.
Nothing has been confirmed by either Native Instruments or Allen & Heath. Native Instruments may only sell a portion of Traktor, for example only the software side. They may sell to another company. We may see a partnership with another company rather than full acquisition.