New, exclusive live chats on TikTok offer creators more ways to make money and fans a new way to connect with their favourite TikTokers.

TikTok are making yet another move to becoming a broader video app, away from its 60 second, vertical origins. Whilst livestreams are nothing new for TikTok, their new ‘Sub Space’ exclusives offer something a little more special for video creators and viewers alike.

The new ‘Sub Space’ feature, in early testing, offers creators a chance to speak with their subscribers exclusively. Creators can start threads with topics to spur conversation that only viewers who are subscribed to that creator can see and take part in. There is a poll option allowing creators to find out more about their most committed audience.

The new feature encourages more fans to subscribe to creators for exclusive content. This is great for creators, offering more incentive for monetisation that will help them to earn revenue from their efforts on TikTok.

The feature was shared on Twitter and then confirmed by TikTok to TechCrunch.

Key benefits of Sub Space for creators:

  • Enhanced subscriber interaction: Create polls, post conversation threads, and chat directly with paying fans in a dedicated space.
  • Increased community engagement: Offer subscribers exclusive content and interactions, potentially boosting loyalty and attracting new paying members.
  • Monetization opportunities: Provide a valuable perk for subscribers, potentially leading to more sign-ups and increased revenue.

Key features of Sub Space:

  • Topic-based threads: Start conversations on specific topics with your subscribers.
  • Polls and Q&A: Gather feedback and insights directly from your paying audience.
  • LIVE schedule updates: Keep subscribers informed about upcoming streams.
  • Content snippets and updates: Share exclusive glimpses into your life and work.

TikTok have been expanding their video-content offerings massively. The hugely popular app rose to prominence for it’s simple, quick, and addictive format – vertical videos of 60 seconds or less. TikTok are testing up to 30 minute long videos now with experiments in landscape video too.

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