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Amazon announce many new features and tools for their smart assistant at their third annual Alexa Live developer conference.

With over 130,000 skills, Amazon’s Alexa helps make homes smarter and more secure, connect you with loved ones, and stay informed and entertained while at home and on-the-go. Today Alexa is built-in to hundreds of products such as PCs, wearables, smart home devices and cars. Amazon’s annual Alexa Live conference announces all of the new developer features and tools to help drive discovery, growth and engagement. While the full blog post lists more than 50 new features, we take a look at two of the most exciting Entertaining and Immersive Experiences.

Spotlight

Amazon Music’s new Spotlight feature lets artists connect directly with fans by uploading a recorded message or creating one in the Amazon Music for Artists mobile app. The message can promote new music or shine a light on the creative process. Tones and I, and Little Simz are the first two artists to record personalized Spotlight messages. You can hear these in the Amazon music app from the artist profile pages or by asking Alexa, “Alexa, play the Tones and I Spotlight”.

DJ Song Request

Millions of people use Alexa-enabled devices every day to listen to music, radio and podcasts. DJ Song Request allows radio listeners to request and dedicate songs to radio DJs via Alexa. Soon you’ll simply be able to ask Alexa to request a song on a station and who to dedicate it to. You can apply for the Song Request Skill Component developer preview today here.

Watch the video below highlighting the new DJ Song Request feature from iHeartRadio’s Chief Product Officer, Chris Williams, and Spotlight from Amazon Music’s VP, Steve Boom.