How to set up and use Bulletin Boards on TikTok
TikTok’s new bulletin boards help creators and artists connect with fans. Here’s how to use it to boost your music.
Meet TikTok’s newest broadcast feature
TikTok has launched Bulletin Boards, a new one-to-many broadcasting tool that lets creators send updates directly to their audience. If it sounds familiar… you’re right. It’s very similar to Instagram’s Broadcast Channels that launched in 2023, but this time for TikTok.
What are TikTok’s bulletin boards?
Bulletin boards are a place where creators can share regular updates, news, and exclusive content with their most engaged fans. The one-to-many messaging approach is just like Instagram’s Broadcast Channels, meaning that only the creator can post, while followers can react using emojis.
It’s a new way to build communities and keep people updated with your world outside of only posting new TikTok videos. Importantly, TikTok has all of its usual safety features in place to keep things smooth:
“All content must adhere to our Community Guidelines, which we enforce using a combination of technology and human moderators. Our safety tools for muting, blocking, and reporting users and content are available within bulletin board to help keep communities safe and positive”.
How bulletin boards are useful for artists
TikTok says the feature has already been used by many artists and creators during testing, including the People Magazine, and the Paris Saint-Germain football team.
For artists specifically, bulletin boards are a big deal as they offer a new way to communicate directly with your most dedicated fans. They could come in especially useful for sharing music-related news. Think, you could easily spread the word about a new single or album, release exclusive merch, promote upcoming gigs, or push a pre-save link.
Plus, the feature also works hand-in-hand with TikTok’s existing music tools. If fans hear a track they love, they can easily save your track directly to their preferred streaming platform thanks to the ‘Add to Music App’ feature.
They’re pretty low effort too, and that’s a big bonus. You don’t need to create a polished TikTok every time you want to update your community. Instead, you can simply write a quick message, share a photo, or a behind-the-scenes clip and still keep your fans in the loop.
How to set up a bulletin board on TikTok
Before you begin, you’ll first need to be aged 18+ and have over 50,000 followers. Once that’s sorted, getting started it easy:
- Open the TikTok app and go to your Inbox.
- Tap the ‘+’ in the top left.
- Select create a bulletin board.
- Add a board name, description, and choose whether you want to show on your profile.
From there, you can share text, images, or videos to your community.
How to join a bulletin board on TikTok
For TikTok users and fans, you can join your favorite creator or artists’ bulletin board by heading to their bio. Upon joining, notifications about the board will be sent directly to your inbox.
You can respond with emoji reactions, making it easy to communicate how you feel about the creator’s post.
Final thoughts
Bulletin boards are TikTok’s latest move to help creators and artists build deeper communities. For musicians, it’s a simple tool to achieve direct communication with your most dedicated audience, and makes it easy to build hype around your releases.
If you’re an artist already on TikTok, it could be worth setting up your bulletin board today. It’s an easy way to target your fans, and is built into the platform where your music is already being discovered.
Get your music onto TikTok and other social and streaming platforms for free with RouteNote today!