Keeping focus on video, X has started rolling out 4K viedo uploads to some users.

In a bid to boost engagement and prevent more users from jumping ship, X has begun rolling out support for the upload of 4K videos to select creators. Previously, Premium users could only upload videos in 1080p up to 8GB file size.

X’s own engineering account revealed the news about 4K videos yesterday, explaining that it will soon be available to all premium subscribers. TechCrunch reported the news, and suggests that perhaps file sizes and video length will be increased for premium users when 4K becomes available.

There appears to be a firm focus on video for this social media platform at the moment. X expanded its vertical video feed to users beyond the US back in January. With vertical video on mobile becoming a firm favourite format, and the future of TikTok remaining uncertain in the US, X is clearly aiming to position itself as a solidified video platform. The addition of ads in the video feed takes cues from other popular platforms, like Instagram, and shows X’s attempt to gain back revenue it has lost – Musk admitted the platform is “barely breaking even”.

Just a couple of weeks ago, it also quietly increased the maximum video length for free users from 140 seconds to 9 minutes and 59 seconds exactly.

“Soon” is the most information given so far as to when 4K video uploads will become available for Premium X subscribers – watch this space.

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