Tencent’s Music Outreach: Bringing harmony worldwide
Image credit: REUTERS/Florence Lo/Illustration
Tencent lead China’s three biggest music companies and with their new program they’re reaching the world.
Tencent are China’s biggest technology company. They are responsible for huge platforms in China, including the three biggest music services: Kuwo, Kugou, and QQ Music, collectively home to 571 million monthly listeners.
Tencent have just announced their new Global Music Outreach Initiative aimed at fostering cultural exchange, supporting emerging artists, and connecting music lovers worldwide. This ambitious program builds upon Tencent’s music platforms and partnerships for a more global reach.
At the heart of the initiative is a commitment to expand music licensing agreements with international music labels and right holders. This will enable Tencent to offer a wider range of global music content on its platforms, such as QQ Music and Kugou Music, providing listeners with a diverse and comprehensive musical experience.
To nurture emerging talent, Tencent will launch artist development programs. These programs will provide aspiring musicians with opportunities for training, mentorship, and exposure on Tencent’s platforms, helping them to realise their full potential.
In addition, Tencent will organise and partner with global music festivals and events. These events will showcase diverse musical genres, connect artists with audiences worldwide, and foster a sense of community among music lovers.
To promote cross-cultural understanding, Tencent will encourage collaborations between artists from different regions. By working together, artists can create music that transcends cultural boundaries and expands their audiences into new regions.
Tencent’s Global Music Outreach Initiative is a significant step forward in the company’s effort to expand its global footprint and contribute to the growth of the music industry. By leveraging its technology and resources, Tencent is poised to play a leading role in shaping the future of music and fostering a more harmonious and interconnected world.