Go from screen to stage with gig tickets on YouTube

Watching music videos on YouTube can often result in wishing you were seeing them live right now, and with Eventbrite on YouTube you can secure a gig right under the video.

YouTube have teamed up with Eventbrite to make buying concert tickets simple when an artist is on your mind. YouTube has become a hub for music with over 1 billion fans every month coming to YouTube to listen to music. With concert tickets now for sale under artist’s videos it’s easier than ever to see your favourite artists go from the screen to the stage.

Now when you’re watching a video from YouTube’s Official Artist Channels (launched this year), any gig tickets listed on Eventbrite for that artist will be advertised below the video. All it takes is a simple click on the ‘Tickets’ button and you’ll be able to purchase them straight away from Eventbrite. The partnership is only active in the US so only viewers in the US and gigs there will be advertised and available.

YouTube said in their statement: “Live events continue to be a major source of revenue for artists, so we want to help artists keep fans updated on their upcoming shows and sell more tickets to live performances. YouTube’s global audience also lets artists find new fans with 26% of Millenials (44% of teens) claiming they discover live music events on YouTube, according to Nielsen.”

According to YouTube themselves, they now cover over 70% of the ticketing market in North America and they have pledged to continue adding artists and venues “of all sizes” as they begin to expand globally. Presumably this means that they will be integrating concert tickets into artist videos further around the world as well as just in the US.

YouTube ended their announcement, saying: “We’re excited to further the power of video discovery on YouTube to bring artists and fans together and continue supporting those connections through live shows.”

Head of Social Media and Marketing, RouteNote

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