Before the end of July its rumoured that HMV will be launching their own digital download store. HMV has been a main player in the world of CD sales, now they have noticed the rise of digital and want part of that market.
HMV have been running hmvdigital.com for serveral months now, but on in a beta sense. Prices are currently £0.99 per single and around £7.99 for an album. These prices seems very similar to iTunes, so why would anyone think of purchasing on HMV instead of iTunes?
HMV will only be launching their download store in the UK, but Im sure over time they will hit all the other major music markets.