The not-so-cherubic singer has signed with music investment group Power Amp, a fund that specialises in “providing equitable finance for established artists to record and market new music.” The deal will provide her with the funds to record and produce a new album independently, in return for revenues from all aspects of Charlotte’s music career:
“Rather than investing in an artists record only, Power Amp invests in all areas of an artists career: recording, publishing, touring, merchandising and sponsorship etc.”
Which sounds pretty much like a 360 deal to us. Madonna’s got one, so why shouldn’t Charlotte Church? She’s quoted on the FT as saying:
‘[The deal] provides me with a financial commitment equivalent to that of a major record company but with a much greater degree of control and ownership over my career’
Fair enough, if you’ve got national profile and the experience of releasing an album with a major label under your belt – C.C. released her previous album with Sony BMG – and the trend certainly seems to be towards self releasing music and working with independent digital music distributors like us here at RouteNote, which we obviously welcome. At any rate, why Ms. Church needs to borrow the money from an investment group rather than funding herself is a little mysterious… Perhaps her fee for being a chat show host wasn’t quite as astronomically high as Clarkson’s.