YouTube Music adds new ‘taste match’ playlists, concert discovery, and fan badges as part of its 10th anniversary updates.

YouTube Music has just turned 10 years old. To celebrate its birthday, the platform is rolling out new tools to make music discovery and fandom more interactive. From new playlists to live show alerts, these updates are all about bringing fans closer to the music and artists they love.

Taste Match: A way to connect over playlists

The standout feature is Taste Match, a new playlist feature that evolves daily based on the listening habits of whoever joins the playlist. It works in a similar way to Spotify Blend, letting you discover music thanks to you and your friends’ listening tastes. It’s a simple way to connect over shared music tastes and discover new songs together.

YouTube is also making playlists more conversational. With 1.8 billion public playlists already on the platform, users will soon be able to share comments directly on playlists and albums- adding a new way to keep the conversation around your favourite tracks going strong.

Concert discovery gets an upgrade

Thanks to an exclusive partnership with Bandsintown, YouTube Music is making it easier for fans to find live shows nearby. The platform is putting concert details in more places across YouTube, including artist videos, Shorts, and Official Artist Channels. 

They’re also adding new notifications for tour dates, merch drops, and upcoming releases to ensure that fans never miss a beat.

Putting fandom on display

Want to show off your loyalty? YouTube Music has already introduced badges like “First to Watch” and “Top Listener”, with more badges on the way. Certainly a more novel feature, it lets fans display their dedication to their favourite artists.

YouTube is also giving fans the chance to feel a part of their favourite artists journey, thanks to upcoming milestones. These milestones will indicate when an artist is close to major view counts such as 100,000, 1 million, or even 1 billion views. That way, fans can help push their favourite artists to reach the milestones by viewing their content.

As YouTube Music enters its tenth year, these updates serve as part of the platform’s push to bring fans closer to the artists they love.

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