In preparation of IAB NewFronts and Upfronts, Google and YouTube highlight the importance of advertising on big screens via YouTube.

The way millions around the world watch TV has changed drastically over the past decade. Connected TVs and streaming services enable comsumers to watch what they want, when they want. This in turn means viewers – not networks – determine what’s popular. YouTube, bridging the gap between linear TV and digital, position themselves as “the Main Stream” with their coverage of all forms, including Shorts, live streams or video on demand. In a blog, Google announce some impressive numbers around YouTube’s popularity on TVs, ahead of IAB NewFronts and Upfronts, the annual marketplace for digital video and TV ad sales.

  • “YouTube is […] the top ad-supported streaming platform”
  • “YouTube reached over 135 million people on connected TVs in the U.S. in December 2021″
  • “YouTube accounts for over 50% of ad-supported streaming watch time on connected TVs among people ages 18 and up”
  • “Over 35% of YouTube CTV viewers ages 18 and up can’t be reached by any other ad-supported streaming service”

You’ll be able to catch the YouTube Brandcast live stream, featuring top creators and music talent, during the week of Upfronts on May 17th at 8pm ET.

As a founding member of the IAB NewFronts, YouTube has been with us on a decade-long journey to architect the streaming future. That future is here, and we couldn’t be more excited to partner with them again to bring their content, creators and community to the NewFronts audience.

David Cohen, CEO, IAB

RouteNote work with YouTube to help independent artists all around the world upload and monetize their content on YouTube Content ID, YouTube Shorts and YouTube Music for free.