Into-it is a Chrome extension that aims to revitalise ad-packed websites with music recommendations that boost artists and inspire listeners.

Who isn’t tired of banner advertisements swamping your vision when reading the news? Into-it is a Chrome browser extension that wants to reinvent news websites with music.

Into-it works by replacing banner ads with personalised music promotion. Music fans can gain music recommendations instead of random product adverts, and artists have a unique new route to finding new fans.

It works simply: Users install the Into-it extension on Chrome and then add the genres and artists they like to their account. Personalised notifications will then appear on The Guardian and The Independent.

Currently, these two UK news sites are the only ones fully supporting Into-it however the extension is being tested with Digital Spy, Radio Times, and The Standard.

Into-it founder Lee Henshaw says: “For music companies, it provides a direct channel to connect with passionate fans through trusted news environments, delivering marketing that’s not just seen, but genuinely welcomed.”

Into-it’s launch advertisers include Rough Trade, Cooking Vinyl, Domino, Brownswood Recordings, Marathon Music Group, and We Out Here festival.

It’s a unique approach to fixing user’s gripes with website advertising that can overwhelm to the point of belittling the content. The solution benefits all three parties: User, Website, and advertisers (in this case, artists and labels).

It’s a great beginning for music fans and may be a methodology that expands broader, helping other types of fans like film lovers and book readers connect with content that matters to them and boosting websites views by trashing unappealing advertising spam.

Install Into-it’s Chrome browser extension here to get started.