image credit: Swello

TikTok’s new LIVE Fan Club rewards users interacting with their favourite creators, unlocking more by achieving goals.

Livestreaming on TikTok is massive, with approximately 130 million creators worldwide having gone LIVE so far this year, reaching billions of viewers. To bolster the push towards live content, TikTok’s new LIVE Fan Club will encourage viewers to engage with creators even more.

Fans gain access to LIVE Fan Club when they send a ‘Heart Me Gift’ druing a creator’s livestream. Once in the Fan Club, creators can connect with those fans directly. The fans themselves gain exclusive access to chat rooms, receive reminders when creators go LIVE – and then there’s the missions.

Members of a LIVE Fan Club can complete missions which will earn them points towards rewards. In fact, fans must complete missions to earn points within 7 days of the creator going live or else their membership will close.

Fans can earns points doing the following “missions”:

  • Watch a creator’s LIVE
  • Leave comments in the LIVE chat
  • Send Gifts to a creator’s LIVE stream

These missions will earn points that allow the fan to remain a member of the club and also earn extra rewards:

  • Access to a creator’s exclusive chat room
  • Special Gifts to send during a LIVE
  • Member badges displayed next to your username in the LIVE
  • Entrance spotlights that highlight your username when entering a LIVE
  • Level-up celebrations announced during LIVE

TikTok LIVE Head Adam Wang said: “With TikTok LIVE, our mission is to help creators and viewers connect, grow, and thrive in real-time.” LIVE seems to be thriving especially well in Asian markets, where TikTok is reportedly promoting Fan Clubs.

The launch comes as TikTok celebrates its Community Fest 2025, “a global celebration of the creators and communities who make TikTok LIVE a space where creativity thrives in real time”.

Wang says: “Community Fest is a celebration of the incredible talent and generosity we see every day on LIVE, where creators turn moments into movements and viewers into communities. We’re proud to support this initiative and can’t wait to see what our LIVE community across the globe builds together next.”