Meta expands the presence of ads on Threads, while increasing transaparency for creators around disallowed content.

Threads is rolling out video ads for the first time, as Meta begins testing a new monetisation push across its social platforms. A small number of Threads users will start to see these ads in their feed, appearing between regular posts.

Meta announced the move during IAB NewFronts, confirming that a “small number” of advertisers will be able to run video ads on Threads. The formats being tested are 19:9 and 1:1 ratio videos, shown directly within the feed, much like ads on Instagram or Facebook.

These tests follow Meta’s gradual introduction of ads to Threads. Advertising first launched on the platform in January and expanded globally last month. With video now entering the mix, Threads is clearly becoming part of Meta’s wider commercial strategy – alongside Facebook, Instagram, and Reels. This is unsurprising given the explosive growth of Threads, with the platform hitting 320 million users in February this year.

Short-form content continues to dominate social platforms, and Meta is trying to capitalise on this by placing ads in and around the most engaging content. That includes “a new short-form video solution” across Meta platforms that shows ads next to popular Reels. In addition, branded partnership ad formats will start appearing more frequently across Facebook, Instagram, and even during Facebook Live sessions.

For users of Threads, this means the feed experience could begin to shift. If video ads roll out more broadly, creators and everyday users might see more commercial content mixed in with posts from people they follow.

Alongside this ad expansion, Meta is also launching a new account status dashboard on Threads. This is designed to help users better understand how their content is being moderated.

The dashboard shows if any of your posts have been taken down or reduced in visibility for breaking Threads’ community guidelines. It also highlights content that can’t be recommended to others and flags if your account has lost access to specific features.

This level of transparency can help users avoid future penalties and challenge moderation decisions they believe are unfair. “The feature aims to give users more clarity when action is taken against their account, make it easier to avoid being penalized in the future, and restore content or features they believe have been mistakenly restricted,” Meta said.

The dashboard is now rolling out and can be found in the “account” section of the Threads settings menu.

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