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Taylor Swift’s concert film from her “Eras Tour” is making history as it surpasses $100 million in global ticket presales ahead of its highly anticipated debut.
US theatre giant AMC announced in August that Taylor Swift’s “Eras Tour” concert film would be coming to the big screen, promising fans a “theatrical concert experience” starting on Friday, October 13th.
Swift’s “Eras Tour” is breaking theatre records
This announcement came after the unprecedented demand for tickets to Swift’s concert tour, which was projected to generate over $1 billion in gross revenues.
The demand for tickets during the tour’s presale last November was so overwhelming that Ticketmaster’s website crashed, prompting calls for scrutiny of the Live Nation and Ticketmaster relationship. Ticketmaster subsequently cancelled the general sale, citing the “extraordinarily high demands on ticketing systems” and insufficient ticket inventory.
In anticipation of the high demand for advance ticket sales, AMC bolstered its ticket server capacity, aiming to handle more than five times the previous record for the most tickets sold in an hour.
Tickets went on sale on August 31st, and Taylor Swift’s concert film achieved a historic milestone by generating $26 million in ticket sales revenue in single-day ticket sales, shattering the previous record at AMC held by Spider Man: No Way Home.
As of October 4th, the “Eras Tour” concert film has amassed over $100 million in advance ticket sales globally with a week left until it premieres in over 8,500 theatres across 100 countries on October 13. AMC reported that ticket demand was particularly strong for premium large-screen formats like IMAX, Dolby Cinema, PRIME at AMC, and other premium experiences.
Swift’s “Eras Tour” is on track to become one of the biggest tours in history, with 146 dates spanning five continents, from March 2023 to November 2024.
AMC, along with its sub-distribution partners Variance Films in the US, Cineplex in Canada, Cinepolis in Mexico and Central America, and Trafalgar Releasing outside of North America, have been actively working to accommodate broad cinema operator interest in screening the concert film.
This success has opened doors for other superstar artists, with AMC recently announcing the global release of Beyoncé’s “Renaissance: A Film” based on her world tour, starting on December 1st, 2023.
Do you think this trend signals a bright future for concert films? By bridging the worlds of music and cinema, can artists and theatres create sought-after entertainment experiences for their fans? Right now, I’m pretty confident that is the case!