Taylor Swift breaks Spotify pre-save record with upcoming album “The Life of a Showgirl”
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Over a month before its release, Taylor Swift’s upcoming album becomes the most pre-saved in Spotify history.
Taylor Swift does it again
Taylor Swift and breaking records. At this point, they go hand-in-hand. In 2025, it feels like every new Swift announcement comes with another broken record. This time, she’s done it weeks before her new album has even dropped.
On August 31, Swift’s upcoming album “The Life of a Showgirl” became the most pre-saved album Countdown Page in Spotify history. The previous record holder? Oh, none other than Taylor Swift’s last album, “The Tortured Poets Department”.
Spotify’s Countdown pages powering hype
The record was made possible thanks to Spotify’s Countdown Pages feature, which launched in 2023 and became widely available to artists distributing through RouteNote in 2024.
These pages let fans pre-save an album and access exclusive content, ensuring that they don’t miss release day. It’s a clear example of how these tools can help promote your upcoming release, with Swift’s fandom showing just how powerful they can be.
A record-breaking rollout
Swift revealed her 12th studio album on August 12 during a surprise appearance on the New Heights podcast, hosted by her (now) fiancé Travis Kelce and his brother Jason. The livestream smashed records on YouTube, peaking at 1.3 million concurrent viewers and racking up nearly 20 million views in just five days.
In true Taylor fashion, she kept momentum rolling with exclusive vinyl drops. Her limited “Shiny Bug Collection” sold out in under an hour, showing the reach and power of her fanbase.
What’s next for “The Life of a Showgirl”
Taylor Swift’s “The Life of a Showgirl” is set to arrive on October 3 and will feature 12 new tracks, including a guest appearance from Sabrina Carpenter on the album’s title track. Whether the album breaks more streaming records on release day feels more like a question of when rather than if. Her last album achieved 300 million streams on the first-day, and one billion in five days.
For the industry, this highlights how pre-save campaigns, platform tools like Spotify’s Countdown Pages, and smart marketing rollouts can help build hype ahead of release. And if there’s one artist showing how to maximise every opportunity available, it’s Taylor Swift.