TikTok has the power to make artists famous

New studies show just how much of an impact TikTok has on charts and artist’s popularity as well as the earnings artists make elsewhere.

Hoobastank’s listeners jump 1,757% after a TikTok trend promotes ‘The Reason’ 17 years after release

A viral TikTok trend increases Hoobastank’s listeners by 1,757%, in the wake of the “I’m not a perfect person” challenge.