Longer videos on TikTok – good news for music artists?

TikTok is now giving all users the option to create three-minute-long videos on the app. Will it change the way music is used on TikTok?

Is TikTok the future of the music industry?

A survey of 1000 TikTok users revealed that 47% believe that TikTok is the future of the music industry – and over half say the app influences their music taste. Is TikTok the most important place on the internet for music right now?

10 ways to be successful as a musician on TikTok in 2021

Learn how to build an audience, promote your music on TikTok and beat that relentless algorithm, with our guide to get the most out of TikTok as a music artist.

Universal Music Group and TikTok partner for new worldwide licensing deal

A new deal between Universal Music and TikTok puts the label’s entire vast music catalogue on the platform.

Can a viral hit guarantee a successful music career?

Does a viral hit on TikTok like ‘Wellerman’ set a course for a sustainable music career?