Spotify iOS adds subscription pricing to app in Europe amid Apple dispute
Spotify’s iOS app in Europe now displays subscription pricing, a move driven by new EU regulations, while continuing to navigate its ongoing dispute with Apple.
Spotify has introduced a new feature in its iOS app in Europe, allowing users to view pricing and promotional information for its subscription plans directly within the app. This update comes in response to the European Union’s Digital Markets Act, which requires major tech platforms, like Apple, to provide more flexibility for app developers in how they communicate with users about payment options.
Historically, Spotify and Apple have had ongoing disputes over Apple’s policies, especially concerning the 15-30% commission Apple takes on in-app purchases made through its App Store. To avoid these fees, Spotify previously directed users away from the app for subscription payments, which created a much less seamless experience for users.
With the new update, Spotify now includes details about its subscription prices and promotions within the app itself. A Spotify spokesperson mentioned that the inclusion of pricing information is “a step forward in improving the user experience under the new EU regulations.” However, Spotify still is not linking directly to its payment pages. Instead, it prompts users to visit its website to complete their subscription transactions, avoiding Apple’s commission charges. This workaround ensures that Spotify complies with Apple’s policies while still benefiting from the new EU regulations.
Spotify’s has expressed that it continues to push for “fairer digital market practices” in its efforts against Apple’s commission structure. The company has long argued that Apple’s control over in-app payments is anti-competitive and harmful to both developers and consumers. Spotify’s CEO, Daniel Ek, has been a vocal critic of Apple, arguing that the tech giant’s policies stifle competition and innovation in the app ecosystem.
The changes in Spotify’s app reflect a broader trend where digital service providers want more control over how they handle customer interactions and payments. The EU’s Digital Markets Act aims to reduce the power of big tech companies like Apple and Google by enforcing fairer practices and greater transparency. By following these rules, Spotify seeks to enhance the user experience while continuing its effort to create a more competitive digital marketplace.
Despite these updates, the tension between Spotify and Apple is likely to continue. Spotify is urging European regulators to further scrutinize Apple’s practices, particularly the commission structure for in-app purchases, which Spotify claims is still not fully compliant with the new laws.
So, although this update is a significant step in the right direction for Spotify and other platforms feeling stifled by Spotify’s unpopular rules, the battle is not yet won. Until the row over Apple’s mandatory commission on in-app purchases is resolved, we can expect more news about companies finding workarounds and fighting back.