Spotify has partnered with American Express and Resy to unveil an innovative feature that pairs your music preferences with restaurant recommendations.

Dubbed Music Tastes by Amex, this feature builds on insights from Resy’s 2024 Retrospective which revealed the importance of ambiance in dining choices. According to a recent Resy survey, one in four diners prioritise a restaurant’s “overall vibe,” with some choosing venues for the atmosphere alone.

For those who dine as much for the vibes as the food, this new feature offers a unique way to discover restaurants that resonate with your music preferences. 

So, how does it work?

  1. Visit Music Tastes by Amex on Spotify or search for it in the Spotify app.
  2. Select your city from the eight participating locations: Atlanta, Austin, Chicago, Los Angeles, Miami, New York City, San Francisco, or Washington D.C.
  3. Receive a personalised Music Taste profile based on your streaming habits, categorised into these styles: Smooth, Hearty, Lush, Fiery, Buttery, Earthy, Saucy, or Fresh.
  4. Resy restaurant recommendations are then cooked up based on your city and Music Taste profile.
  5. Tap “Book on Resy” to make a reservation, and share your Music Taste profile on social media.

Spotify describes the feature as an extension of its core mission of discovery, now taking that a step further to pair listeners’ music behaviours with personalised restaurant recommendations.

“Food and music are deeply connected, which is why we’re thrilled to partner with American Express and Resy to bring the Music Tastes campaign to life.”

Ann Piper, Head of North America Sales at Spotify

Music Tastes by Amex is tailored to Spotify’s core audience of millennials and Gen Z audiences, offering a personalised experience that fuses music with lifestyle. Resy complements this collaboration by its in-app tools launched this year, like its Discover Tab and Shareable lists that let users find hidden dining gems.

“Whether it’s Resy’s in-app Discover tab or Spotify’s personalized daylist, we offer a unique opportunity for a customer to make the experience their own. This new digital program combines users’ love of food and music to help them find their next favorite restaurant.”

Jill Hamilton, Vice President, Global Brand Advertising at American Express

Unfortunately, this feature is currently limited to eight US cities, but could be a game-changer if it was rolled out globally. For diners in these select cities, it promises a one-of-a-kind opportunity to align their culinary experiences with their musical tastes.

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