Spotify’s ‘On Repeat’ playlist has powered 12 billion streams!

Image Credit: Spotify

In just two years Spotify have racked up an incredible 12 billion streams on listeners’ On Repeat playlists, spinning people’s favourite tracks over and over again.

Launched in 2019, ‘On Repeat‘ is one of Spotify’s personalised playlists that tunes itself to each listener with a selection of songs made just for them. The purpose of ‘On Repeat’? Well it’s the songs you just don’t want to stop listening to, of course. The tracks that people just want to listen to on repeat.

It’s hit the right mark with listeners clearly, who can’t get enough of their favourite tunes. The playlist offers a mix of tracks to listeners based on what they’ve listened to most in the last 30 days. Spotify have revealed that On Repeat has enabled over 12 billion streams with more than 750 million hours listened to on that playlist alone.

It’s a testament to the incredible power of playlists which make up a huge amount of the already huge number of streams people make every day on top services like Spotify, Apple Music, Amazon, and many more. Playlists have spiritually replaced radio as a place to discover new music that suits people’s tastes personally but offers so much more potential, as seen in this playlist which offers people more of what they’re currently loving.

Their celebration of the huge listening impact from the playlist comes just one week after they announced that they will be opening On Repeat up for brands to sponsor. The new offering for brands will allow them to place their brand on the playlist for that week as the On Repeat sponsor replacing the usual ads for Free users with purely that company’s.

To celebrate the huge milestone of listeners on On Repeat, Spotify have shared the music that gets played on repeat the most:

Top Tracks:

  1. Blinding Lights” by The Weeknd
  2. Dance Monkey” by Tones and I 
  3. Circles” by Post Malone 
  4. Don’t Start Now” by Dua Lipa
  5. Señorita” by Camila Cabello and Shawn Mendes

Top Artists:

  1. Bad Bunny
  2. The Weeknd
  3. Post Malone
  4. J Balvin
  5. Ariana Grande

The highest earning TikTok creators in 2020

Image Credit: Rave Reviews

Rave Reviews calculated how much the top creators on TikTok earned during 2020 from sponsored posts on the platform.

With around a billion users, short-form video sharing app TikTok is one of the most popular social media platform in the world. Despite nearly being banned in the US last year, TikTok and the creators on the platform saw tremendous success in 2020, in part thanks to the pandemic and stay-at-home orders. A new study from product review site Rave Reviews shows how much some of the top creators on TikTok made in 2020 from sponsored content.

Where Forbes calculated the total earnings of top creators from sponsored content to merchandise from June 2019 to June 2020, Rave Review took the $0.005-per-follower figure The Guardian estimates companies pay for product placement and sponsored posts, then calculated the total amount the top 100 most popular creators made by multiplying this figure by the number of followers and the number of ads they posted over the year, by searching for commercial tags such as #ad and #spon. Rave Review’s calculations do not include revenue from other sources such as sponsored posts on other social platforms and merchandise stores. Note, no earnings calculated can by 100% accurate.


Key Findings from Rave Review:
  • TikTok’s highest earner is Michael Le, who made $20,378,000 from 92 ads in 2020.
  • Michael Le also made the most ads (92), 30 more than the next most-frequent advertiser, Joe Albanese (62).
  • The TikToker with the most followers, Charli D’Amelio, earned $18,224,000 from 34 ads in 2020.
  • The highest-earning fitness TikToker is Demi Bagby, who made $3,266,500 from 47 ads in 2020.
  • Abby Roberts made $1,736,500 from ads in 2020, making her the highest-earning beauty & style TikToker.

Video Credit: Rave Reviews

Who Are the Highest-Paid TikTokers in the World?

Plotted on the graph below are the top 24 earners according to Rave Reviews. On the left you’ll see Savannah LaBrant earning just under $1 million in 2020, with Michael Le on the right, as the highest earner at over $20 million. Despite only being the ninth most followed account on TikTok, Michael Le made up for this by posting more ads than anyone else, with 92 product placement or sponsored videos. This in contrast to creators such as Bella Poarch who netted over $1.9 million from just seven sponsored posts.

Image Credit: Rave Reviews

TikTok Top Earners List

Rave Review found 83 TikTokers earning at least five figures, 39 on at least six figures and 23 earning $1 million-plus in 2020 alone.


Which TikTokers Do The Most Ads

How To – Effectively Run Your Own PR Campaign

Image credit: Franco Antonio Giovanella

Traditional PR is fantastic for artists that already have an established base of fans and a steady income. However, if you’re just starting out buying into a PR can be costly and also not overly effective. 

Luckily, the internet has put more power in your hands as an artist and there are plenty of tools you can use to create a solid image, advertisement campaign, and connect with bloggers, tastemakers, and content creators. 

In this article, we want to help artists that are starting to build their online presence, get music out there, and, in general boost (hopefully) your streams and reach. 

Be sure to have your image/vibe locked down

So, before you start plugging your music you’re going to want to ensure you have solid single/album/EP artwork that is striking or relevant to the music. In addition to this, it is utterly vital that you have one solid press photo as well. Either take this yourself or if you can afford it invest in a photo shoot with a  local photographer. I cannot express how important this is, plenty of bloggers will want a shot of the artist, and a lot of times without it, they won’t cover your music. 

Tip: Use tools like Canva to create artwork and engaging content. 

Create a press release

A press release is a one-page document (preferably a PDF) that you will send to potential bloggers, content creators, and tastemakers. This document should be light, fun, and straight to the point without being too complicated. Ensure that the document introduces yourself, gives some background information, and explains what you’re trying to promote. Be sure to attach private links to the music you’re promoting and social media. If you have had previous press praise have a section that includes this, some bloggers will cover you based on what other blogs/websites have said. 

Tip: Make sure your press release is simple and engaging.

Use your social media to promote your music 

Like most artists you’ve probably got some online presence (if not I suggest you get one). Your social media is a direct link to your fans, new and old. Keep informing people of your new single, create interesting content around the release (particularly video content), and try to spread your reach across as many platforms as possible. Keep your eye on trends and what apps are most popular. Be sure to check your data too which will unveil a lot of vital information, information such as what times your profiles are most active, the countries in which you receive the most views, and much more. All of which will help you target your campaigns to the right and most responsive people. 

Tip: Look at other artists you like and established artists in general to get an idea of how to effectively use your social media. 

Use tools such as Musosoup and Submithub 

Emailing hundreds of blogs is a time expensive task and a lot of the time pretty disheartening. Bloggers, magazines, content creators, and tastemakers all receive hundreds of emails a day, so the chances of them getting back to you can be slim. However, there are websites such as Musosoup and Submithub that for a small fee can put you in direct contact with thousands of bloggers and industry types. It’s a sure-fire way to guarantee content and promo on your music. 

Tip: Set aside a small budget for these services and be clear about what sort of coverage you want. This way you know exactly what you’re paying for.

SoundCloud’s new president promises evolution into ‘next-generation’

Image Credit: SoundCloud

SoundCloud have announced Eliah Seton taking on the role of President as the community-driven music platform looks to evolve in a new generation of independent artists.

Eliah Seton takes his role as President of SoundCloud on May 1st, reporting directly to their Chief Executive Officer, Michael Weissman. He will manage their business strategy, oversee content partnerships and business development, lead mergers and acquisitions, and be responsible for the company’s distribution and artist services businesses, Repost by SoundCloud and Repost Select.

SoundCloud state that they are looking to evolve into a ‘next-generation music entertainment company’ with independent artists at the forefront. Having long been a platform to breed the creativity and potential success of independent artists, SoundCloud have recently been exploring new avenues to bolster this including a new User Centric Payment System which promises the potential to more (certainly fairer) for smaller artists.

Seton said of his new role: “I am so excited to partner with Mike and the team in helping to lead the future of this iconic business. SoundCloud has always been on the cutting edge of innovation and is simply the gold standard for independence in music. The possibilities for SoundCloud and for artists, labels and entrepreneurs everywhere are endless, and I am proud to join this extraordinary team and community.”

The new role of Seton follows the recent news that Drew Wilson would take on the role of Chief Operating and Chief Financial Officer at SoundCloud, a role he stepped into on April 1st. It seems to be a period of re-shuffling at SoundCloud and they all seem to be very excited about their potential and endeavours to come in the future.

Speaking on Seton, CEO Michael Weissman said: “Eliah’s passion for music and his innovative spirit combined with his deep industry experience in delivering world class services to the global music community is exactly the expertise and mindset that will help transform SoundCloud into the leading music entertainment company. I couldn’t be more excited to work with Eliah, an extraordinarily skilled business executive and wonderful person, to forge our company’s strategic path, deepen our artist and industry relationships, and create even more opportunities for artists to grow and earn throughout their careers on SoundCloud.”

“New” Nirvana and Amy Winehouse songs released – created by an AI

Image Credit: Vinicius Amano

Lost Tapes of the 27 Club uses AI to create an album of songs that the artists never had the chance to write, to draw attention to music’s mental health crisis.

A newly released Lost Tapes of the 27 Club compilation features unheard tracks by Nirvana, Amy Winehouse, Jimi Hendrix and The Doors – except they’re fake songs, generated by an AI.

The eerie similarities to the artists’ existing hits were made possible with Google’s Magenta artificial intelligence software. The AI studied the work of the musicians to create entirely new tracks.

There’s a serious point behind the gimmick of hearing “new” songs from the famous artists. Toronto-based organisation Over the Bridge sought to create songs that the featured artists might have gone on to release, had they not died at a young age.

“Lost” Amy Winehouse song “Man, I Know”

The aim of Over the Bridge’s project is to draw attention to the ongoing mental health crisis in the music industry – if the featured artists had access to mental health support, would things have turned out differently?

The music on Lost Tapes of the 27 Club was created by Magenta. The program analysed 30 songs from each artist as MIDI files; the pitch and rhythm were turned to digital code and fed through a synthesiser to create musical elements. An audio engineer then took the riffs and melodies to compose the song. The lyrics meanwhile were generated by an AI in a similar manner, using lyrics from the artist’s back catalogue. Vocals-wise, in the case of “Drowned in the Sun” the Kurt Cobain-style performance is provided by the lead singer of a Nirvana tribute band, Eric Hogan.

The tortured artist is still much-romanticised in popular culture. Notions that great art is only created after a struggle are encouraged with ideas such as the “27 club,” made up of talented artists who struggled with mental health issues and all died at the age of 27. The fixation on the age and talent of the artists risks making becoming a member of the club an exclusive, aspirational thought.

“Drowned in the Sun” – a fake Nirvana song

The novelty factor of the AI does have the distracting effect of the listener focusing more on analysing the similarities to the original artists rather than thinking about the sombre connotations. They are passable imitations, though – “Nirvana‘s” song “Drowned in the Sun” suitably echoes “Come As You Are.”

Experiments with artificial intelligence continue to surface in the music industry. Earlier this year robot rapper FN Meka released a single “Speed Demon,” written by an AI.


Music Minds Matter Helpline: 0808 802 8008

How music distribution has changed

Music distribution has shifted in the past decade for the benefit of independent artists and labels. RouteNote are leading this transition, helping those of all sizes publish music online.

Not too long ago, sharing your music with the world was a near impossible task that required money, connections and luck. Today, with a little help from RouteNote, you can publish your music on all of the top online platforms and start generating revenue, with just a few clicks, all from your bedroom, for free!

RouteNote specialise in tools designed to help indepedent artists and labels boost their audience online, and build a career in the music industry. We publish artists music to all of the top stores and streaming services around the world such as Spotify, Apple Music, iTunes, YouTube Music, Amazon Music, Deezer, TIDAL and many more.

All you need to do to get started is upload your tracks to RouteNote, select the stores you want to share your music to and pick between Free Distribution and Premium Distribution. Free Distribution has absolutely zero fees or recurring costs, while artists keep 85% of the revenue generated. Premium Distribution costs a small fee, allowing more established artists to earn 100% of the revenue generated. Switching between models per release is one click away. Once your release is completed, it’ll be sent to our dedicated moderation team. They take a listen to every submission that comes through RouteNote to make sure it’s looking and sounding tip-top. A couple of days later and your music will start popping up on your chosen platforms.

RouteNote’s services don’t end there. We also offer monetization on social media services including YouTube, Facebook, Instagram, TikTok and SoundCloud. RouteNote’s partner site PUSH.fm can also help on your steps to global music success. PUSH has three free campaign tools: Fan Links, Pre-saves, Content Unlocks.

Once your release starts picking up steam, statistics can be viewed on your RouteNote account. Revenue generated can be deposited monthly into a connected PayPal or bank account.

Artists always keep 100% of the rights to their music when uploaded through RouteNote.


Click here, sign up to RouteNote and get started sharing your music to millions online.

Will.i.am Unveils $299 Bluetooth Face Mask With Noise Cancelling Headphones And LED Lights

Image credit: DJMag

Will.i.am has announced his latest tech invention the Xupermask, a pandemic proof LED lit mask with noise cancelling headphones.

The Black Eyed Peas rapper and entrepreneur has recently partnered up with tech company Honeywell to create a futuristic mask. The mask was designed by Jose Fernandez, who was the mind behind Elon Musk’s SpaceX suits. The mask features dual 3-speed fans, HEPA filters, a microphone, and a magnetic earbud docking system. It features a seven-hour battery life and can also play music and take calls. 

Speaking about the mask to the New York Times Will.i.am said: “The pandemic is straight out of a friggin movie. But we are wearing masks from yesterday’s movie. So I wanted to make a mask to fit the era we’re in.” 

The Xupermask is another tech project that for many will be unaffordable and even pointless, however, you can’t knock the infinity behind the mask. If the pandemic goes on much longer, a mask like this will be essential. Also, who doesn’t want to look like they’re a character out of the Cyberpunk game!

Watch the video for the Xupermask here.

A Kanye West documentary series has been acquired by Netflix for $30m

Image Credit: Karina Carvalho

The documentary has been in the works for decades now and explores the life of the rapper, producer, fashion designer, and ‘politician’.

Featuring never-before-seen footage, the documentary scheduled for release later this year, follows Kanye West’s music and fashion career, as well as his 2020 presidential bid and the death of his mother, Donda. According to Billboard, the multi-part series has been sold to Netflix for $30 million, though a source from Variety disputes this figure.

Netflix acquired the series from music video producing team Clarence “Coodie” Simmons and Chike Oza. Coodie & Chike, the duo behind Kanye West’s Jesus Walks (Version 3) and Through the Wire music videos, have been documenting West’s movements over the past two decades.

Kanye recently made comments on Joe Rogan’s podcast about wanting to acquire Universal Music Group.

Spotify update Promo Cards – Share when you’re added to a new playlists, hit a follower/chart milestone and more

An update to Spotify for Artists’ microsite Promo Cards adds new highly requested cards, helping independent artist market their music online.

Introduced last October, Spotify’s Promo Cards makes creating eye-catching, social media assets for releases, playlist inclusion, artist profiles and podcasts super easy. The graphics created are customisable are shareable with just a few clicks. Simply head to the microsite, search for any song, album, artist profile, podcast show or podcast episode, then you can switch orientation, aspect ratio and background colour before sharing the card on socials.

Spotify say artists love the feature and hundreds of thousands have been created and shared around the world. Today, Spotify are adding some of the top requested features to the tool.

Milestone Cards
Artist Follower Milestones

You can now create cards when your artist profile hits a new follower milestone. This includes: 1k, 5k, 10k, 25k, 50k, 100k, 500k, 1M, 2M, 5M, 10M, 20M, 25M, 50M, and 100M followers.

2 — Follower Cards

Charts Milestones

You’ll see new cards if one of your tracks reaches the top 50 of the Top Songs – Global weekly chart. The card features both the track artwork and the chart position.


More Playlists

Playlist cards promotes when your single had been added to one of Spotify’s 35 playlists. Today Spotify are adding 30 new playlists cards including 100, Altar, Baila Reggaeton, Hot Hits USA, Indienesia, It’s Hits (Denmark, Norway, Sweden, Suomi), Fresh Folk, Fresh Gospel, Kickass Metal, K-Pop Daebak, Lagi Viral, New Music Friday Christian, Live Country, Mood Booster, Naik Daun, No Cap, Northern Bars, Our Generation, Oyster, Radar Indonesia, Punjabi 101, Top Christian, Top Hits Indonesia, Who We Be, and WorshipNow.


Promo Cards Site, Now in French

The Promo Cards site is now available in French, as well as English, Spanish, Portugese and German.


New Release Badge

If a release was published in the past seven days, a badge will now indicate the track is new.


Deep-linking to Promo Cards

As you navigate the microsite, the URL will update as you find your card and make changes. This means you can share unfinished cards with collaborators prior to publishing.


Anyone can create a Promo Card even if you don’t use Spotify for Artists or aren’t the artist. You don’t need access to an artist’s profile or podcast, making it easy for collaborators, podcast guests or simply fans to create cards.

Click here for instruction on how to create, download and share assets.

Study shows listening to music helped the UK through lockdown

Image Credit: Simon Abrams

Research from the BPI reveals music lifted the moods of 94% of people feeling stressed in a year of restrictions and lockdowns.

Music offered a much-needed escape for people in the UK during the 2020 lockdowns, with more people listening to music than beforehand. The British public turned to music to alleviate stress, help them sleep better, and for a boredom-buster. A study from the BPI, the UK record labels association, officially shows the positive impact music had on listener’s moods as the pandemic began to restrict their lives.

The results of the survey demonstrate the comfort to be found in listening to music. When asked why music proved to be so important to them during lockdown, 50% responded that they listened to raise their spirits. Almost everyone who turned to music to lessen their feelings of anxiety said that it helped to make them feel less stressed – a total of 94%.

With society restricted, more people in the UK turned to music. Over a quarter of those surveyed by the BPI said their listening habits had increased compared to before the first national lockdown – only 11% had listened to less music or none at all.

The relaxing effect of hearing music is highlighted in the report, with 42% acknowledging that music helped them to relax or get to sleep. Meanwhile 40% of respondents said music was a key factor in lessening boredom.

In what is no doubt a result of enforced remote learning, those in the 16-24 year-old age bracket turned to music the most with just under half saying they listened to more music in lockdown. 50% of that group also used music to help them concentrate whilst working or studying.

Geoff Taylor, Chief Executive of the BPI, BRIT Awards and Mercury Prize, said: “Music has many intrinsic additional benefits, not least in raising spirits and promoting wellbeing, but this new research underscores just how much of a lifeline it’s been for people since lockdown – inspiring and reassuring us and also helping many of us to work, study and exercise to greater effect. The transformational power of music to improve lives has rarely been more pronounced.”

The full findings of the study will be published in the BPI’s Yearbook, “All About the Music 2021” on April 14. The yearly report explores consumer trends in the UK music business, this year based on data commissioned by AudienceNet’s November 2020 Audiomonitor survey.