NPD Group Music Marketshare Report for the First Half of 2009
The NPD Group consumer-tracking outfit have released their first half of 2009 report on the music industry, and here are the results.
The music market defined:
CD sales = 65%
Paid Downloads = 35%
The digital share has increased from 20 percent two years ago, and Apple’s iTunes (AAPL) alone makes up 25 percent of overall music sales.
Digital marketshare defined:
iTunes = 69.1%
Amazon Mp3 = 7.6%
Rhapsody = 3.7%
Zune Marketplace = 2.6%
Napster = 1.5%
Amazon has increase from 5.1% to 7.6%, but iTunes still dominates the market and their marketshare has also increased.