Image credit: Netflix

The video streaming giant Netflix has struck a long-term music publishing deal with BMG.

Netflix has struck a long-term exclusive agreement with BMG for the management and administration of its music publishing rights worldwide outside the U.S. This is a continuation of a deal that was signed back in 2017. 

Under the arrangement, BMG will serve as Netflix’s exclusive music partner outside the U.S and will handle rights and royalties for its original films and series. BMG’s global rights and royalties team will work with Netflix to ensure efficient registration of music on its service, fast-track international royalty payments and identify new approaches to income tracking. 

Netflix will also be under BMG’s cloud-based rights management platform, which uses artificial intelligence algorithms to optimise matching. 

Speaking on the agreement Netflix’s Vice President, Music Legal, Dominic Houston said: “BMG has been an outstanding partner to us — both a trusted third party and an innovator in the administration of music rights. This deal will allow us to continue to provide exceptional production support to our creators, while bringing the very best music to our members around the world.”

BMG CEO Hartwig Masuch commented: “When the most technologically savvy entertainment company in the world chooses your platform to manage its precious music rights, that’s an endorsement. We are delighted to extend our successful collaboration with Netflix.”

The collaboration is a real matching of giants with Netflix being the world-leading streaming service and BMG is the worlds leading major music publishers.