Kendrick Lamar’s “Not Like Us” streams increase 430% after Super Bowl halftime performance
Image credit: Doug Mills/The New York Times
The Super Bowl show boosted the rapper’s catalog by a 175% increase in Spotify streams.
Kendrick Lamar’s explosive 2025 Super Bowl halftime show has increased his streaming numbers on Spotify. Within just three hours of his performance, his track Not Like Us saw streaming numbers skyrocket by an incredible 430% on Spotify. Across his entire catalog, Lamar saw a 175% increase in streams, a testament to the massive impact of live performances on music streaming.
The setlist that shook Spotify
Fans eagerly speculated whether Lamar would perform his viral Drake diss track Not Like Us amid ongoing legal drama. Notably, he did omit the controversial “pedophile” lyric. His high-energy set captivated millions of viewers worldwide, and the immediate streaming boost reflects the performance’s reach. With the numbers still growing, here’s how each track performed post-show:
- “squabble up” +230%
- “HUMBLE.” +300%
- “DNA.” +260%
- “euphoria” +260%
- “man at the garden” +260%
- “peekaboo” +230%
- “luther” (with sza) +170%
- “All the Stars” (with SZA) +290%
- “Not Like Us” +430%
- “tv off” +170%
Even SZA, who joined Lamar for luther and All the Stars, saw an 80% increase in Spotify streams in the US following the event.
The importance of live performances
Lamar’s halftime show serves as a powerful reminder of how live performances can help drive music consumption. Large-scale events like the Super Bowl expose artists to massive new audiences, sparking streaming numbers, album sales, and social media engagement.
For Lamar, this performance meant millions of new listeners discovering his music, reinforcing the ongoing importance of live shows which can translate into digital streaming. Whether it’s a festival stage, a stadium, a smaller gig, or a televised spectacle, performing live remains one of the strongest tools for artist visibility and long-term success.
Distribute your music to Spotify and other major streaming platforms for free today with RouteNote.