Kanye West is the first artist to go platinum on streams only with The Life Of Pablo

Kanye West has just achieved something that has never been done before, with last years album The Life Of Pablo going platinum entirely through streams.

Kanye West released The Life Of Pablo, his latest critically acclaimed album, last February only on streaming services, his first studio album without a physical release. West was confident enough in his popularity to feel he didn’t need to release it outside of digital services, and it turns out he was more right than we could’ve ever thought.

In just over a year since it’s release TLOP has been streamed over 3 billion times, with half of those listens in the US alone. With the current streaming conversion rate this means that The Life Of Pablo has become RIAA-certified platinum thanks just to streaming. Whilst West also sold the album for download on his website, download sales in it’s first week of release made up just 0.7 of units.

Despite this massive achievement West just missed out on being the first streaming only album to make it into the Billboard Top 100 charts, beaten by Chance the Rapper’s Coloring Book album later in the year.┬áThis is an incredible milestone for West, the industry, and particularly music streaming as it shows music sales aren’t restricted by streaming services lower revenue stream.

Head of Social Media and Marketing, RouteNote

France’s music industry sees music streaming grow in 2020

Following reports from around the globe, France saw music industry growth despite huge losses thanks to the boom in streaming. Following reports from the U.S. and Italy that their music industry has grown despite the…

Spotify’s new radio-style playlist combines music and news in U.K.

Spotify’s Daily Drive presents listeners with a unique mix of music and news content that has British radio stations biting their nails. Spotify have launched ‘Your Daily Drive’ for listeners in the U.K. after launching…