In its iOS 18 update, Apple has announced that they have replaced the “Browse” tab with a new “New” tab to help users discover artists and fresh tracks based on their current listening profile.

Unlike other platforms that may rely heavily on AI for music recommendations, Apple assures its users that its human editorial team will curate and hand-pick all content suggestions given to the listener.

While algorithms will still play a role in matching user profiles with recommendations, the human element ensures that playlists and content reflect genuine editorial insight, providing reassurance to many users in an era of increasingly automated content suggestions. This approach reflects Apple’s commitment to offering a more personal music discovery experience.

In addition to improved music discovery, Apple Music has added a new music video feature, allowing users to watch music videos directly in the app. This update goes beyond just a cosmetic change – it represents a strategic step toward creating a more personalized and user-centered platform.

Whether you’re a casual listener or a dedicated music fan, the “New” tab provides a unique way to keep up with the latest releases. For artists, the enhanced discovery tools and music video sharing will help them cultivate a stronger relationship with their fans.


Here’s how to upload your songs to Apple Music