Instagram’s Meta AI features for creators
Meta AI is transforming the Instagram experience.
Meta AI is changing the game for Instagram users worldwide, offering tools that enhance creativity, productivity, and self-expression. Although availability is currently location-specific, Instagram’s AI assistant is perfect for creators looking to reach their audience.
What is Meta AI on Instagram?
Meta AI is an advanced assistant integrated into Instagram to help provide users answers, spark ideas, and bring concepts to life. Its functionality ranges from generating creative content to helping with everyday tasks like outfit planning or crafting recipes. Whether you’re aiming to generate a surreal visual – ask, “imagine a cat wearing an astronaut suit on Mars” – or just looking for better phrasing in a conversation, Meta AI has you covered.
Meta describes the feature as one that “will help people get answers to their questions, brainstorm content and bring their ideas to life in places where they can easily share the results with their local network and our broader global community.”
Notably, users can personalise their AI assistant with celebrity-inspired voices such as Dame Judi Dench, John Cena, or Kristen Bell.
Key features
1. Getting creative
With Meta AI, you can edit your photos or place yourself in entirely new settings. Here’s how:
- Go to the search bar in DMs or tag @Meta AI in a chat.
- Type a creative prompt or select one suggested by Instagram.
- Upload photos of yourself.
- Let Meta AI generate unique, shareable visuals based on your input.
2. Elevate your writing
Meta AI isn’t about visuals, it can also help refine your captions or messages. Need help phrasing your thoughts or brainstorming better wording for a post? Simply @Meta AI into any chat and let it assist you.
3. Personalise your DMs
Your conversations can look as great as they sound. Ask Meta AI to:
- Edit images directly within chats.
- Answer questions about your visuals.
- Create custom themes for private or group chats with AI-generated designs.
For more tips and tricks on using these tools with Meta AI, visit the Help Center.
Helping creators
Meta AI is more than just a tech feature- it’s a creative partner. As a music creator, your social media presence plays a significant role in your marketing strategy. Here’s how you can leverage Meta AI:
- Visual storytelling: Generate unique imagery that aligns with your artistic vision to captivate your audience.
- Engagement boost: Use polished captions and visually striking visuals to connect with fans.
- Community building: Create customised chat themes that resonate with your fan base, enhancing connection with your audience.
Looking ahead
As Meta continues to innovate, “Movie Gen” is expected to release in 2025 and could revolutionise video content creation using AI. For now, Meta AI offers exciting ways to experiment, create, and engage with fans- a perfect fit for creators to elevate their content.