Promote your music with Instagram Notes Spotify integration
Here’s how you can use the Spotify listening now feature on Instagram Notes to share your music and promote yourself as an artist.
Sometimes promoting your music can feel like it takes more time than making it. But Instagram’s Spotify integration in Notes offers a low-effort way to keep your songs in front of people – no Reels, no Stories, just a small update that sits above your friends’ and followers’ DMs. Best of all, it updates automatically as you change tracks on Spotify.
What is the Instagram Notes Spotify integration?
Instagram Notes are short status updates that appear above your DMs. With this recent Spotify integration, you can share what you’re currently playing, with tracks changing in real time as you listen. Before this, users could attach a song to Notes updates, but this would be a static choice.
Now, it’s a hands-off way to keep your music or favourite tracks visible for as long as you’re listening to them.
How to use it to promote your own music
While this feature is great for showing off your taste in music and connecting with friends and followers, it can also be utilised as a marketing tool.
Play your own songs
Whenever you play your latest single or album on Spotify, your followers can see the title in your Note. It’s subtle, but the repetition helps people remember it. Try playing your track in the days after release.
Highlight collaborations
If you’ve worked with another artist, producer, or songwriter, play their music to show support. Not only does this promote their work, but it also lets your audience see who you’re connected with.
This approach could even spark new collaborations. If another artist notices you listening to someone they admire or have worked with, it might open the door for a conversation – and potentially, a future project together.
Share music that inspires you
Mixing your own music with tracks you love makes your Notes feel authentic. People can see what’s influencing you and might even discover new artists through you.
How to benefit from the integration
Once you know how to use the listening now Spotify Instagram Notes integration to market yourself and your music, it’s time to look at how to really reap the benefits. If the strategies above are the first level, think of these as second level micro-strategies that will help make this marketing approach more effective.
- Be intentional with timing: Play your music when your audience is most active. This increases the chance they’ll spot it in their DMs.
- Rotate between tracks: Alternate between your own music, collaborators’ songs, and your favourite influences to keep it fresh and non-repetitive.
- Pair it with other content: If you’ve just posted a Reel, Story, or announcement, also play your track so your Notes and your other content reinforce each other.
- Engage with replies: Followers can reply directly to your Note – treat it as a conversation starter. Thank them, share links, or invite them to check out more of your work.
Wrapping up
Used with a bit of thought, this feature isn’t just a fun extra – it’s a way to keep your music alive in people’s minds, even when you’re not posting. Every play is a quiet reminder, a spark for conversation, or the start of a connection that could lead somewhere exciting.
If you’re looking to market your music, using low-effort tactic like the Instagram Notes Spotify listening now feature is a smart move. Small, consistent touches like this can quietly build familiarity, turning casual listeners into loyal fans over time.