Indie labels Ghostly International and Secretly Group merge
Ghostly International merger with Secretly Group to bring their marketing, production and other divisions together.
The deal was reportedly delayed due to the COVID-19 pandemic, but has now been confirmed by press release from the companies.
We had poor visibility on how revenues were going to change and how the economy was going to go. It caused us to ask hard questions: Why now? Should we wait? Can we afford this? Would it be better to lay back? We came back to the principle that this is fundamentally a really good partnership. It will unlock value.Darius Van Arman – Secretly Group Co-CEO
Secretly didn’t stop things once COVID happened. They see the long view of strengthening the independent sector.Sam Valenti – Ghostly International CEO
Seeing indies partnering to form strong brands is a good sign in a digital world were major labels are increasingly controlling huge percentages of revenue in the industry.