Deezer’s new partnership sees them bring the world of sport inside their app so that sports lovers can get their fix as they stream music.

Music streaming giant Deezer and sports broadcasting powerhouse DAZN have announced a groundbreaking partnership to offer fans a combined music and sports streaming experience. The multi-year deal will initially launch in France before expanding to Germany, Austria, and Switzerland.

The partnership will allow Deezer users to seamlessly access DAZN’s premium sports content, including the highly anticipated Ligue 1 McDonald’s football league. In return, DAZN subscribers will be offered exclusive deals on Deezer’s music streaming services. Both platforms will collaborate on marketing initiatives and co-branded experiences to create a more engaging and immersive experience for fans.

This strategic alliance marks a significant step forward for the entertainment industry, demonstrating the growing convergence of music and sports. By combining the strengths of both platforms, Deezer and DAZN aim to provide fans with a comprehensive and convenient way to enjoy their favourite music and sports content.

Chief Commercial Officer at Deezer, Ivana Kirkbride said: “Music and sports both have the ability to connect people in remarkable ways, which makes this partnership a winning concept. I’m sure our users will jump at the opportunity to enjoy Ligue 1 and other top tier sports on DAZN.”

DAZN DACH CEO and Group CMO, Alice Mascia added: “DAZN is hugely excited to have become the home of Ligue 1 McDonalds in France. It’s a move that gives us the opportunity to showcase the full range of our platform’s capabilities, where fans can watch, play, buy, and share all in one place.”

Mascia closes her statement: “It’s a great concept, and one we can’t wait to develop and expand.”

Artists can get their music heard on Deezer around the world. Upload songs to Deezer and the world’s other top streaming services for free to gain global exposure and earn revenues from every play. Sign up for free music distribution today at www.routenote.com.