Top tips for uploading podcasts to YouTube

Image Credit: YouTube

An interview with Marques Brownlee about the WVFRM podcast, frequently asked questions, and the best practices for podcasting on YouTube.

Podcasts have evolved massively over the last decade, from an audio-only format, listened to by a small dedicated group. Now that podcasts have seen such a tremendous rise in the last few years, with the expansion thanks in part to Spotify, many shows feature accompanying videos, allowing fans to connect with their favourite podcasters on a whole new level. Podcast videos on YouTube also benefit from the same revenue opportunities that YPP already provides. In May, a survey from Cumulus Media and Signal Hill Insights crowned YouTube as the most popular podcasting platform.

In a recent blog post, YouTube’s Chief Business Officer Robert Kyncl spoke to tech creator Marques Brownlee about the launch of the WVFRM podcast. Speaking on the distinct advantages of YouTube over other platforms, Brownlee said:

YouTube has a discoverability advantage. There are people independently searching for topics or guests that stumble across my podcast. That doesn’t happen on other platforms. We’ve really loved that.

Marques Brownlee

Marques Brownlee goes on to flip the script to ask Kyncl about the future of podcasting on YouTube, specifically about plans for an independent YouTube podcast platform:

Marques: “Does YouTube have plans to evolve the podcast playback experience separate from any other normal YouTube video?”

Robert: “We hear from users that they expect podcasts to accompany them throughout their day, whether they’re at home, at work, or on the go. We’re not there yet, but we’re working hard to ensure we support key podcast journeys across multiple devices and experiences so we’re available in all the places and moments in which users need us.”

Continuing on the topic of podcasts on the video platform, YouTube’s Creator Insider uploaded a video covering frequently asked questions in the video below, including questions: “If my podcast is audio-only, how can I post to YouTube?” “Why should I upload my podcast to YouTube if it’s already available on other platforms?” “If I’m in YPP, can I monetize my podcast content?” “Should I include video ads in my podcasts?” The video closes out on some of the best practices for podcasting on YouTube.

Did you know RouteNote are partnered with YouTube to help artists make money on the platform in a number of different ways, such as Content ID, YouTube Music and YouTube Shorts? Find out more here.

More than 1.5 billion of YouTube’s 2 billion users watch Shorts each month

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After launching less than a year ago, YouTube recently announced that more than 1.5 billion users now engage with Shorts each month.

YouTube first launched their short-form video format in September 2020, as competition from the likes of TikTok and Instagram Reels stepped up. In July 2021, YouTube rolled out the feature globally. As Shorts grew, YouTube increasingly pushed short videos across the main platform, added new features and offered cash rewards for popular creators. YouTube’s $100 million Shorts Fund pays some creators as much as $10,000 per month for original content.

In January this year, YouTube reported 5 trillion total views across Shorts. As of April, YouTube announced Shorts were averaging 30 billion daily views, as they introduced ads to the format. YouTube’s main video platform currently boasts over 2 billion monthly logged-in users. This latest Shorts announcement suggests around three quarters of all users watch at least one short-form video on YouTube per month.

“This expansion has launched a new trend on the platform: ‘the rise of the multiformat creator,'” says YouTube in a press release.

RouteNote helps artists around the world upload their own music to and monetize across short-form video platform like YouTube Shorts, TikTok, Instagram Reels, as well as other social media platforms and streaming services, free of charge.

How to connect phone to YouTube on TV and use your device as a remote

Image Credit: YouTube

New features mean you can now control the YouTube app on TV whilst browsing on your phone. Here’s how to sync the two apps.

If you’ve ever wondered how to sync your phone to YouTube on TV from iPhone and Android phones, YouTube have you covered. A new feature turns your phone into an extension of the main TV screen.

The changes turn a phone into a remote control for YouTube on your TV, so you can pause video, comment and subscribe with the two screens synched up.

How to connect phone to YouTube on TV

First, sign in to the same YouTube account on your device and TV

Open the YouTube app on both the phone and on the TV

Hit Connect when prompted

YouTube said: “You can directly interact with the video you are watching from the convenience of your phone. That means it’s easier than ever to read video descriptions, leave comments, share the video with a friend, or support your favourite creators by sending a Super Chat or becoming a member, all while you watch on the big screen.”

Why the change? Research by YouTube found that the vast majority of people use a second screen whilst watching YouTube on their TV – over 80%, and many are browsing the YouTube mobile app at the same time, with the same video open on their phone.

The new feature is also a good way to keep users glued to YouTube rather than browsing different apps at the same time.

Are you a musician or producer? Head to to find out how to get your songs on YouTube Music, and protect your music on YouTube videos. For free!

YouTube’s Q1 2022 ad-revenue was more than double Spotify’s entire revenue for the quarter

Alphabet’s Q1 2022 financial results put YouTube’s ad-revenue at more than double Spotify’s ad and subscriber revenue for the quarter.

Alphabet’s (YouTube’s parent company) Q1 2022 results show YouTube’s advertising revenues to be at $6.87 billion, up 14% year-over-year. After even larger growth in 2021, with $6.005 billion representing a 49% growth over the same quarter in 2020, thanks in part to the pandemic, analytics forecasts for this quarter were roughly $7.4 billion, with a growth of 25%.

Despite missed expectations, YouTube’s ad-revenue alone in Q1 2022 were more than double Spotify’s entire revenue generated in the quarter, with results of €2.661 billion ($2.98bn), across Premium subscriptions and ad-supported Free revenues. Spotify’s results were up 19% year-over-year.

Alphabet didn’t announce YouTube revenue from subscribers in Q1 2022, however CFO Ruth Porat stated “substantial growth in YouTube non-advertising revenues driven by subscriber growth in YouTube Music and Premium and YouTube TV”. YouTube Shorts stats were also updated, with YouTube claiming the short-form video platform receives over 30 billion daily views, which is four times as many as a year ago.

Use RouteNote to get your music on and monetize content across YouTube, YouTube Shorts and YouTube Music for free.

Some of the huge YouTube numbers revealed at Upfronts

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YouTube highlight just how popular the video platform, their creators and YouTube Shorts are across devices, such as TVs.

Upfronts is the annual gathering of digital and linear television advertisers. Year by year, the event seems to be less and less about broadcast TV and increasingly about streaming. YouTube see themselves as leading this change with seemingly endless content, creators and platforms. Director of Global Advertiser Marketing at YouTube, Cenk Bulbul shared some of the big numbers hoping to entice advertisers on to the platform.

All of the data below is available from YouTube, as well as Nielsen and Analytic Partners (via YouTube). Find more highlights from YouTube’s Brandcast on their Brandcast Hub, Twitter, LinkedIn and YouTube channel.

  • “YouTube is the #1 streaming platform across all devices, reaching over 230 million people in the US in one month alone.”
  • “Last year, 135 million people watched YouTube on their Connected TVs (CTV), representing every age bracket from 2+, including Gen Z to 55+.”
  • “YouTube has over 50% of ad-supported streaming watch time on TV screens.”
  • “Shorts are now averaging over 30 billion daily views, a 4X increase from a year ago.”
  • “If MrBeast’s YouTube channel was its own streaming service, it would have more subscribers than the next three most popular ad-supported streaming services.”
  • “We paid more than $30 billion to creators, artists, and media companies in the three years prior to November 2020.”

Want to get your own music on the world’s leading streaming platform? Montize your YouTube videos, or upload to YouTube Shorts and YouTube Music for free with RouteNote.

How to view Key Moments on YouTube for desktop and mobile

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YouTube just brought Key Moments over to the YouTube Studio mobile app, allowing creators to see valuable video insights on-the-go.

Launched in 2020, “Key moments for audience retention” is one of the many useful tools available in YouTube Analytics. It shows creators the spikes and dips of moments in the video, which is essential to find areas working well and opportunities for improvements. You can view this data on a video-by-video basis or at the channel level, so you can see your top moments, across videos, published in the last year. Click here for info on understanding your key moments.

Now, YouTube are bringing key moments and other new features to the YouTube Studio mobile app. YouTube are also bringing video player capabilities to the feature on mobile and desktop, meaning you can easily see the key moment and corresponding moment in video.

How to view Key Moments on desktop

  1. Sign in to YouTube Studio.
  2. From the left menu, select Content
  3. Click a video title or thumbnail.
  4. From the left menu, select Analytics.
  5. Select the Overview or Engagement tab and look for the Audience retention report. You can click SEE MORE to see how your video compares to all YouTube videos of similar length.
Image Credit: YouTube

How to view Key Moments on mobile

  1. Open the YouTube Studio app and tap Content.
  2. Choose a video.
  4. Scroll down to Audience retention and tap the graph for full details.

Get your own music on YouTube and monetize for free with RouteNote. We help hundreds of thousands of artists get their music on YouTube Content ID, YouTube Shorts and YouTube Music.

TikTok are fixing how they pay creators

TikTok Pulse may soon help top creators earn a salary on the short-form video platform, by sharing ad revenue.

While platforms like YouTube, with their Partner Programme, offer creators a percentage of the revenue earned from ads, short-form platforms like TikTok have struggled to compete in offering its creators any meaningful amount of revenue. This is due to the way ads work on TikTok. As the videos are much shorter, advert can’t run on or between every video without losing every user. For this reason, on top of the way TikTok currently splits revenue among creators, many high profile creators have reported receiving significantly lower revenue per view than platforms like YouTube. This leads prominent TikTok creators to work with third-party brands for sponsorship deals or to reply on other platforms for revenue.

By running ads alongside videos, TikTok Pulse plans to share a cut of the revenue with eligible creators. Ads will run on “the top 4% of all videos on TikTok”. Creators and publishers with at least 100,000 followers will be paid 50% of the ad revenue, which is close to the reported amount paid by YouTube. The program is due to launch in the US in June, with additional markets coming later this fall.

Image Credit: TikTok

While I’m not expecting this deal to offer creators as much per view as the YouTube Partner Programme, this should help end some of the mystery around how and the inconsistency around how much creators are paid via the TikTok Creator Fund. As a consumer, if you find yourself regularly watching some of the most popular content on the platform, you may see an increase in the number of ads.

Regardless of your follower count or country of residence, any musician can earn revenue on TikTok today with RouteNote. Upload and start monetizing your music on TikTok for free!

How long can a Reel be on Instagram? (2022)

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Users wanting to know how to upload long Reels on Instagram will be pleased to hear the maximum time for Instagram Reels is increasing.

Instagram is testing introducing longer Reels to more users. Some users on the app are reporting they can now post a 90 second Instagram Reel.

For most, Reels are still capped at 60 seconds, but some users are noticing the option to create a minute and a half of content, with the same creation tools as always. Instagram says there’s no official plan in place to make 90 seconds the norm for Reels – but the testing suggests it will eventually roll out to all app users.

For artists with music on Instagram, a longer Reel means more of a song can be used for a backing track, showcasing more of the release. That makes choosing which snippet of song to highlight in a Reel a little easier!

The max time for Instagram Reels has been creeping up since their initial introduction as 15-second short clips. Reels first appeared as a direct competitor to TikTok when Instagram sought to catch up with the new platform’s popularity. When TikTok first allowed its users to create longer videos, Instagram and Facebook weren’t far behind in lengthening their TikTok copies, too.

Meta, parent company of Instagram, has been determinedly moving away from the traditional static images that the app was built on to focus on video content. It’s a shift that looks set to continue.

Whenever a social media platform introduces a new feature to the app, it’s a smart move for creators to immediately make content using the new tool. The platform wants to push users towards the new feature, and the algorithm reacts positively to new posts, boosting content up the feed. So if you see 90 second Reels on your Instagram, be sure to hop on that trend.

Find out everything you need to know about Instagram Reels here:

With RouteNote you can distribute your own music to Instagram and Facebook! Upload to Stories, Reels and earn money across the platforms quickly and easily – and for free. Head here to find out more.

With 30 billion daily views, YouTube Shorts are introducing ads

During Alphabet’s earnings call, new YouTube Shorts stats and features were revealed, plus the next steps for YouTube on connected TVs.

YouTube’s short-form video features, and competitor to TikTok and Instagram Reels, Shorts was introduced in 2020. Today, YouTube Shorts averages 30 billion daily views, double the amount in July 2021 and four times the amount from March 2021.

As Shorts continues to grow, Google’s chief business officer told investors they have started testing advertisements. “While it’s still early days, we’re encouraged by initial advertiser feedback and results.” Sundar Pichai, CEO of Google’s parent company Alphabet Inc. said during the call: “As we’ve always done with products, we focus on building a great user experience first, and we’ll work to build monetization over time.”

Outside of Shorts, YouTube’s overall ad-revenue saw growth of 14% to $6.87 billion. Despite the growth, this fell short of analyst expections by more than $600 million. Wall Street projected YouTube ad-revenue to hit $7.48 billion, but the results of a cooling off from the pace seen during the pandemic could have slowed growth.

YouTube subscription services on the other hand “continued to deliver substantial revenue growth” with services like YouTube TV, YouTube Premium and YouTube Music.

As more than 700 million hours of YouTube are streamed on connected televisions per day, YouTube look to improve interactivity features, such as allowing users to comment and share content.

You can now stream thousands of movies and TV shows for free on YouTube

Image Credit: YouTube

YouTube have added nearly 4,000 episodes of top TV shows, plus over 1,500 movies that can be streamed for free with ads across devices.

As the top ad-supported streaming platform, YouTube position themselves at the forefront of the consumer shift to connected TV (CTV) viewership. According to Nielsen, YouTube was seen on connected TVs by over 135 million people in the US in December 2021. Beyond the usual content and creators viewers love, US viewers will now find full seasons of classic TV favourites like Hell’s Kitchen, Andromeda, Heartland and more.

Hell's Kitchen shown on YouTube on a TV
Image Credit: YouTube

Movies come from top studios like Disney Media & Entertainment Distribution, Warner Bros., Paramount Pictures, Lionsgate, FilmRise, and more. Recent additions include Gone in Sixty Seconds, Runaway Bride and Legally Blonde, all available to stream now for free.

Alongside content, YouTube have launched brand new streamlined navigation and immersive banner art to help you easily find your favourite TV shows. Whether you rent, purchase of watch for free with ads, many of these titles are available in high definition 1080p with 5.1 surround sound audio on supported devices.

All films and TV shows are available across web browsers, mobile devices and most connected TVs via the YouTube on TV app. Click here to browse free-to-watch TV shows. Click here to browse free-to-watch movies. Be sure to check back regularly, as YouTube says to expect up to 100 new titles each weeks.

Did you know RouteNote are partnered with YouTube? We help thousands of artists monetize their music across YouTube with free uploads to Content ID, YouTube Music and YouTube Shorts.