What does a YouTube Claim by RouteNote mean?

You may have received a claim from us on one of your YouTube videos. It’s nothing to worry about though, and we’ll explain what it means here.

Receiving a claim on YouTube can be a worrying thing to see for a creator. We’re here to clear up the confusion over what a claim from RouteNote can mean on YouTube, why you don’t need to worry about it, and what you can do if there’s cause to dispute it.

Is this a copyright strike?

No. This is often the biggest concern for channels who have received a claim from us. RouteNote does not copyright strike any channels. A claim from us will not effect the integrity of your channel and will never lead to a removal of your channel.

What is a YouTube claim by RouteNote?

We claim for the audio on videos using YouTube’s Content ID system. Artists and labels use our services to ensure their music is protected and this means that when it is used by other people on YouTube, the revenues will be redirected to them for the use of their content.

What is Content ID?

Content ID is YouTube’s in-built software for detecting audio across all of their content. It allows them to take in audio – for example a track that we send to them – and then they can easily detect any time that piece of audio is being used so that the revenue from the video can go to the original copyright holder.

What does a RouteNote claim mean for your video?

Your video will still be live and available for people to watch. The only thing that changes when you receive a copyright claim is the ad revenue from the video will go to the copyright holder of the original audio. Other than the revenue stream, your video and channel will not be affected.

What if a YouTube claim is wrong?

YouTube Content ID is an automatic system and whilst it is very good at what it does, that doesn’t mean that it can’t get things wrong sometimes. If you do feel that you have been wrongly claimed on a video – or if you have been given permission by the original creator to use the audio in your video and retain the revenue – then you can dispute the claim on YouTube and our team will investigate it and release the claim where appropriate.

  1. Sign in to YouTube Studio.
  2. From the left-hand menu, select Content and find your video.
  3. In the ‘Restrictions’ column, hover over ‘Copyright claim’ and click SEE DETAILS.
  4. Click SELECT ACTIONS and then Dispute.

When you file a dispute please include your reasoning for disputing it so that our team can look into the claim and see if it is valid or not. Once we’ve been able to review the claim we will release it if your dispute is found to be legitimate.


On the other side of the table, if you’re a musician, artist, producer, or anyone else making music and you want to protect your music on YouTube and earn money when your tracks are used: Head to www.routenote.com and sign up for free.

YouTube’s 3 trends that are “redefining video”

In a new series YouTube are looking at the biggest trends in video and how it’s playing into their big plans for 2021 on YouTube.

Last month, YouTube’s Chief Product Officer Neal Mohan wrote about what they see as the ‘next generation of video’. They outlined their plans for the next year for both viewers and creators, touching on some of the improvements and enhancements they’ll be bringing to the world’s biggest video platform.

This month, Mohan has been looking specifically at the trends that are changing digital video how YouTube is either shaping these trends or taking part.

People turning to TVs for watching again

Three decades ago, the TV was the place to sit and watch entertainment at home; there wasn’t an alternative. The internet changed everything and portable devices like smartphones and tablets has shifted watching from the sofa to the bedroom, kitchen, study, or anywhere!

The tables are re-turning it seems as Connected TVs (CTVs) are becoming more popular than ever, bringing digital content onto TVs. Last December, over 120 million people in the US streamed YouTube or YouTube TV on TV screens. They report that there is a whole new generation of people who almost exclusively watch YouTube on their TV rather than on computers or mobile devices.

According to eMarketer, video streamed online is “eclipsing pay TV” with over 106 million US households projected to watch streaming content in 2021. YouTube say that the freedom of streaming compared to broadcast TV is empowering viewers to make their own choices, and it’s something viewers are embracing.

Comscore revealed that 82.5% of Connected TV reach in the US comes from just Netflix, YouTube, Amazon Prime, Hulu, and Disney+. With YouTube making up 41% of all ad-supported streaming watch time in the US, CTV is an important focus for them moving forward.

They’ve covered CTV trends more in a recent post on the Google Blog.

Online shopping on YouTube

Shopping online hit an all-time high in the US last year, making up 21.3% of total retail sales. A year spent much more at home of course had a large influence on an existing trend of growth which pushed the market share of e-commerce up 44% on 2019.

YouTube partnered with Talkshoppe last year to find out how their platform tied into shopping. Of course, YouTube has a huge advertising reach and their study found that 70% of YouTube viewers say that they have bought a brand after seeing it on YouTube.

This year YouTube plan to start testing integrated shopping, that will see viewers able to purchase products without leaving YouTube.

Short form content is huge

In case you hadn’t noticed, short form videos are massive now. TikTok has taken the throne but Facebook have been getting in on the action with their successful short-form endeavour Instagram Reels.

YouTube have been testing their own short-form endeavour in India to huge success. Since the beginning of December the number of Indian channels using the creation tools for short videos has more than tripled.

This week YouTube launched the beta of Shorts in the US. The feature introduces a bunch of creation tools for short, fun videos including a multi-segment camera, the ability to record with music, speed controls, plus a timer and a countdown feature to record from afar.


Mohan wrote: “As these three trends lay out, it’s an exciting time for digital video. Video empowers viewers to watch content as never before; advertisers to reach customers as never before; and creators and artists to find an audience as never before. CTV, e-commerce, and short-form video will continue to play out in the years ahead, and I’m looking forward to seeing what new trends redefine the place of video in our lives.”

Royalty free sound effects from SynchedIn |Discover the perfect free SFX for your content

Finding the perfect sound effects for your videos, podcasts, and other content doesn’t need to be difficult or even expensive. SynchedIn offer a huge catalogue of royalty-free SFX and music for commercial use.

Our good friends over at SynchedIn – fighting the good fight in making royalty-free audio accessible to all creators – have launched sound effects! With a whole new expansive and growing library, creators can find the ideal sounds to add to their productions – whether you need growling, meowing, helicopters, rollercoasters, floor creaks, door creaks, and so much more, SynchedIn has you covered.

SynchedIn offers a huge selection of Creative Commons License sound effects, meaning you can head to their website right now and download them for use without paying a thing.

If you want to gain access to their entire library of amazing sound effects for unlimited commercial use then you can sign up for $3.99 a month or sign up for the whole year at $39.99 and save.

SynchedIn also offers a huge and constantly expanding library of brilliant tracks that can be used commercially. For just $4.99 a month or $49.99 a year you can sign up for unlimited downloads and uses of all the tracks in SynchedIn’s library.

Explore their sounds and tracks today on their website and sign up for the best source of sounds for your creations, wherever they end up.

Top 10 all-time most-liked TikTok videos in 2021

Here are the all-time top ten most-liked videos around the world on TikTok, ranging from 25 to 48 million likes.

Click here for the top 5 most-followed creators on TikTok.

Click here for the top 10 most-used tracks on TikTok.

Check the right of the video for an up-to-date like counter.

1. Bella Poarch – To the 🐝 🐝 🐝 #fyp

47.3 million likes

Uploaded 17 August 2020

https://www.tiktok.com/@bellapoarch/video/6862153058223197445?sender_device=pc&sender_web_id=6919038900356089349&is_from_webapp=v3&is_copy_url=0

2. Franek Bielak – 😳This is one of my best drawings #dlaciebie #tiktokart #drawing #fyp

44.4 million likes

Uploaded 28 December 2020

https://www.tiktok.com/@fredziownik_art/video/6911406868699073798?sender_device=pc&sender_web_id=6919038900356089349&is_from_webapp=v3&is_copy_url=0

3. BILLIE EILISH – #TimeWarpScan

36.2 million likes

Uploaded 11 November 2020


4. Nick Luciano – And no it’s not a green screen. 😂 run it up! #nickluciano #sugarcrush

36.5 million likes

Uploaded 23 February 2021

https://www.tiktok.com/@thenickluciano/video/6932635718615338246?sender_device=pc&sender_web_id=6919038900356089349&is_from_webapp=v3&is_copy_url=0

5. British Promise Cats – Repost 😇 #catsoftiktok #viral #funny #cute #cutness #foryoupage

34.3 million likes

Uploaded 17 June 2020

https://www.tiktok.com/@britishpromise.cats/video/6839416095586159878?sender_device=pc&sender_web_id=6919038900356089349&is_from_webapp=v3&is_copy_url=0

6. Neep Fam – #foryou #baby

33.4 million likes

Uploaded 2 December 2020


7. Jordy 🔥😍💛 – Wait for the wave to hit the camera 🤯😍🔥…. #ocean #satisfying #gopro #australia #natureathome #heapsgood #amazing

27.7 million likes

Uploaded 22 May 2020

https://www.tiktok.com/@outdoorkindaguy/video/6829613641491418374?sender_device=pc&sender_web_id=6919038900356089349&is_from_webapp=v3&is_copy_url=0

8. NastyNaz – 😞 He Was Watching Him Eat , While He Was Hungry 🥺! So I Invited Him In And Gave Him Food 🙏❤️ He Was HAPPY 😍 #foryou #give #homeless @itsavage

26.2 million likes

Uploaded 2 January 2020

https://www.tiktok.com/@itsnastynaz/video/6777417884479114502?sender_device=pc&sender_web_id=6919038900356089349&is_from_webapp=v3&is_copy_url=0

9. Debby Ryan – the president said to make a tiktok… #whatidwear

25.8 million likes

Uploaded 3 August 2020


10. Michael Le – its official: we are the CEO’s of this sound🤷‍♂️🔥 @justjonathan14

25.6 million likes

Uploaded 11 March 2020

https://www.tiktok.com/@justmaiko/video/6803012363424500997?sender_device=pc&sender_web_id=6919038900356089349&is_from_webapp=v3&is_copy_url=0

Disney+ hits 100 million subscribers 16 months after launching

After many successful films and TV shows, Disney’s video streaming platform hit the milestone earlier this week.

Disney+ launched in limited market in November 2019. After expanding to more countries, the streaming platform reported 50 million subscribers just five months after launching. Now, 16 months after its launch, CEO of the Walt Disney Company, Bob Chapek reported that Disney+ hit 100 million subscribers on Tuesday.

For comparison, in 2017 Netflix hit 100 million subcribers ten years after launching streaming. Netflix are still considerably ahead of Disney+, with 200 million subscribers reported earlier this year. Disney’s success exceeded their own expectations, with the company initially setting a goal of 60 to 90 million subscribers by 2024. This projection is now set to 230 to 260 million subscribers by 2024.

How did Disney achieve this milestone so quickly? A fantastic library from day one brought in early subscribers, then several factors lead to an increase in numbers. Of course the pandemic played a huge part in Disney+’s success. Launching in the US, Canada, Netherlands, Australia, New Zealand and Puerto Rico in November 2019, then European countries in March, when cinema’s around the world closed and stay-at-home orders came into effect.

New original film and shows have launched on Disney+, keeping subscribers entertained. December last year saw Pixar film Soul become the most-watched title of the month. One month later, WandaVision recorded the most streams of any show in the US in January, more than one of Netflix’s biggest shows ever, Bridgerton. This is even more impressive considering only a handful of WandaVision episodes had dropped compared to the full season of the period drama. February saw the launch of India’s Star platform for adult audiences outside of the US.

Disney have 100 new films and television titles planned for release this year from Disney Animation, Disney Live Action, Marvel, Star Wars and National Geographic, with 80% of these slated for release on Disney+.

Disney’s impeccable timing has been a lifeline for the company, as the streaming service becomes their primary focus. Disney shares hit an all-time-high earlier this week at over $200.

Google’s tax changes may see YouTube creators outside the US lose up to 24% of earnings

Image Credit: Alexander Mils

Google will be required to deduct US taxes even for creators outside of the US this year. This could mean some large revenue losses for international creators.

Google have announced that, starting as early as June 2021, they will be required to deduct US taxes for creators outside of the territory. This could mean that creators on YouTube lose as much as 24% of their worldwide earnings which could be deducted for tax in the US.

The newly taxed revenue comes from ad views on videos, YouTube Premium, Channel Memberships, as well as their new social features Super Chat and Super Stickers.

Google are being held responsible for collecting tax information from all creators monetising content outside of the US. For instances where they don’t have any tax information, Google will withhold taxes “in certain instances when they earn income from viewers in the US”.

As such, Google are asking all creators to submit their relevant tax information through AdSense before May 31st, this year. The tool will ask a series of questions to help determine your unique tax position as a creator. For creators in the US, the changes to YouTube’s Terms of Service were made last year. US creators can check their AdSense info here.

A sample calculation to help you understand this concept

Example: A Creator in India earns $1,000 in revenue from YouTube in the last month. Of the $1000 in total revenue, their channel generated $100 from U.S. viewers. Here are some possible withholding scenarios: 

  • Creator doesn’t submit tax info: Final deduction is $240 because the withholding tax rate if you don’t submit a form is up to 24% of total earnings. This means that until we have your completed tax info, we’ll need to deduct up to 24% of your total earnings worldwide – not just your U.S. earnings. 
  • Creator submits tax info and claims a treaty benefit: Final tax deduction is $15. This is because India and the U.S. have a tax treaty relationship that reduces the tax rate to 15% of earnings from viewers in the U.S. 
  • Creator submits tax info, but is not eligible for a tax treaty: Final tax deduction is $30. This is because the tax rate without a tax treaty is 30% of earnings from viewers in the U.S. 

The 5 most-watched videos on YouTube in 2021

Here are the five videos on YouTube with the most views around the world, ranging from 4.9 to 8.1 billion views.

With more views than the number of human beings on planet earth, Baby Shark took the top spot from Despacito on YouTube in November last year.

1. Baby Shark Dance | Most Viewed Video on YouTube | PINKFONG Songs for Children

From Pinkfong! Kids’ Songs & Stories

8.1 billion views


2. Luis Fonsi – Despacito ft. Daddy Yankee

From Luis Fonsi

7.2 billion views


3. Ed Sheeran – Shape of You (Official Music Video)

From Ed Sheeran

5.2 billion views


4. Wiz Khalifa – See You Again ft. Charlie Puth [Official Video] Furious 7 Soundtrack

From Wiz Khalifa

5.0 billion views


5. Johny Johny Yes Papa 👶 THE BEST Song for Children | LooLoo Kids

From LooLoo Kids – Nursery Rhymes and Children’s Songs

4.9 billion views

Facebook and Instagram add music to 13 new countries including Saudi Arabia and UAE

Image Credit: Dominik Dancs

People in 13 new territories will be able to use music to express themselves through music in their Stories and beyond.

This week Facebook and Instagram have launched their music catalogue in a whole host of new territories. That’s not all, they will also be launching Instagram Reels, their new short from video fun, in 18 total countries next week.

With their music catalogue licensed, users will be able to explore all the music available on Facebook and Instagram for use in their Stories to soundtrack their moments. Music will also be licensed for use in user-generated content beyond Stories.

When Reels launches, users will be able to choose the perfect track to accompany their short videos whether they’re taking part in a viral dance craze, performing a skit, or any other kind of short video that they can share with the world.

Music Launch on March 8

Saudi Arabia, Libya, UAE, Oman, Bulgaria, Palestine, Iraq, Qatar, Jordan, Tajikistan, Kuwait, Yemen, Lebanon

Reels Launch on March 15

Saudi Arabia, Montenegro, UAE, North Macedonia, Bulgaria, Oman, Bosnia & Herzegovina, Palestine, Estonia, Qatar. Iraq, Serbia, Lebanon, Jordan, Tajikistan, Kuwait, Yemen, Libya


Get your music on Facebook and Instagram for free and users around the world can use and share your music with their moments. You get paid every time your track is used. Find out more and sign up today at www.routenote.com.

Instagram’s new Live Rooms lets up to 4 live stream together

Instagram’s new rooms allow up to four people to go live together and interact in a stream with fans around the world.

Instagram have just announced the launch of their brand new feature Live Rooms. The new rooms allow you to add up to 3 other guests to your live streams and collaborate on a live chat through Instagram which followers can watch and interact with.

Whilst live with others you can collaborate on raising money through their Donations feature and use Shopping and badges to direct fans to unique ways to engage and earn money as they do. Users can notify fans when they’re going live to ensure fans and followers don’t miss out.

How to go live:

  • First, open the Instagram Camera (swipe left from anywhere) then go live
  • Tap the new “Rooms” icon (the one that looks like a camcorder!), now to the side of your stream
  • You’ll see people who have requested to go live with you at the top of your screen, and can also search for a guest to add
  • Tap your guest(s) handle(s) to invite them to your Live Room
  • You can add all 3 guests at once or in a staggered way (for example, you could start with two guests, and add the third later!); you can also swap guests!

Instagram have also made some changes to improve how Live streaming works on their platform. Live Comments will now be turned on by default but can easily be switched off. Adding Titles to broadcasts will add them to the top of the screen and viewers can tap on the title to see the streamer’s username and any guests’. Overall, the streaming feature has an updated new look to feel fresher and more intuitive.

Here are some extras you can make use of to make the most of your Live Room stream:

Image Credit: Instagram

After your stream is finished you can save your stream to IGTV so that anyone who missed it can watch it again at any time. You can also choose to save the live video to your camera roll for memories or to share it elsewhere later.

How many people use YouTube? (2021)

How many people around the world are using YouTube to watch videos? You can bet it’s quite a lot but the real figure is shockingly huge.

Based on the latest data from Statista there are 1.86 billion YouTube users around the world.

Whilst it is a whopping number of people tuning into the world’s favourite video website, it’s surprisingly not growing much year on year. Based on the numbers from Statista there were 1.78 billion global users in 2020 and 1.68 billion in 2019 suggesting that the majority of users signed up long ago when their uptake would have been at it’s quickest.

It has long been established as the number one source of video content online and such has dedicated users from years ago. This is unlike music streaming which is still fairly fresh to the market. Although music streaming services have come up in a similar timeline to YouTube their ubiquity is nowhere near the level of YouTube’s and there are still billions of potential listeners out there yet to move onto the new form of music consumption.

That’s why music streaming is still growing at such a fast rate. However, surpassing its levels of growth in the last year are podcasts. As music streaming services adopt podcasts in deeper ways, the audio content is growing rapidly whereas music streams themselves are growing less slowly, although still notably increasing each year.