Billboard and Logitech partner to launch Song Breaker Chart – a creator centered music chart
Image Credit: Billboard
Song Breaker Chart from Billboard and Logitech is a monthly ranking highlighting creators driving music consumption through content creation.
Billboard have partnered with Logitech For Creators, a brand extension of tech company Logitech that helps creators pursue their passions, to launch Song Breaker Chart. The first of its kind chart is a new standard ranking that recognizes and gives credit to creators that impact the music industry and help songs break into the Billboard Hot 100 through memes and dance challenges. Creators on TikTok and YouTube have changed the way we listen to music, helping amplify new music and introducing new audiences to classics on social media.
Song Breaker Chart is inspired by Logitech’s Song Breaker Awards in collaboration with TikTok that celebrates creators and their role in curating our music playlists and pop culture. The awards show held earlier this year had more than half a million unique viewers
The first chart is live today, with updates coming on the second Tuesday of each month. Rankings are created using a blend of engagement and view data provided to Billboard by analytics partner Shareablee. Top of the chart this month is Usim E. Mang (@usimmango) who is the originator of the synchronized sway to “Alors on Danse” by Stromae. In second place is Vanessa Clark (@glitchgirlmaster) who popularized the “glitching” trend to “Get Ur Freak On” by Missy Elliot and “Kurxxed Emeraldz” by Luci4.
I never thought of being on a chart, it’s like a next-level type of popular. Music brings the best out of us, especially weird dance moves. With the glitch, it was me doing random moves to songs with amazing beats like Missy Elliott’s ‘Get Ur Freak On’ and Luci4’s ‘Kurxxed Emeraldz.’ If you have a weird dance move that you want to pair with a song, make a TikTok about it, no need to be shy, be you. You never know, it might become a trend!Vanessa Clark @glitchgirlmaster
We’re excited that this partnership with Billboard is taking what we started with the Song Breaker Awards a step further. The Song Breaker Chart is the music industry recognizing creators as pop culture powerhouses, and celebrating TikTokers who propel songs into the music charts with dance challenges and creators who encourage their large audiences to join them in a trend.Meridith Rojas, Global Head of Entertainment and Creator Marketing, Logitech For Creators
Every day we see new trends exploding in popularity across social platforms and we are beyond thrilled to highlight these breakthrough creators who are redefining stardom in the music industry. We couldn’t be more excited to partner and build upon what Logitech has created with their Song Breaker Awards to uplift and shine a light on this new crop of talent who are disrupting the traditional business model and influencing millions in the process.Julian Holguin, President of Billboard