Head of Instagram, Adam Mosseri recommends using music in Reels, photos and carousels to help with reach and engagement.

Instagram are stepping up audio on the social media platform, with a new Music On Profile feature and potentially an upcoming continuous sharing to Notes addition. In a new video from Adam Mosseri, the Head of Instagram, he explains how using audio in your Reels, photos and carousels can help these posts be more engaging and show up on audio pages. Users browse audio pages to find inspiration.

As more and more users explore audio on Instagram, get your music on the audio page for free and start earning revenue across Instagram and Facebook, with zero upfront costs!