Latin music revenue passes $1 billion in US in 2025
An RIAA report shows that Latin recorded music revenues in the US are up 4.2% wholesale YoY in 2025.
Latin music generated more than $1 billion in recorded music revenue in 2025. The latest figures from the RIAA show that the genre continues to grow steadily, outperforming the wider market and strengthening its position in the industry.
As reported by Music Business Worldwide, total Latin music revenue hit $1.009 billion last year, marking a 4.2% increase compared to 2024. This growth is not only impressive on its own, but it also exceeded the overall US recorded music market, which grew by 3.1% to $11.535 billion. In fact, Latin music has now outpaced the wider market for ten consecutive years.
This success has pushed Latin music to a record 8.8% share of total US recorded music revenue.
Streaming continues to be the driving force behind this growth. RIAA’s 2025 year-end report of recorded music revenues explained that streaming accounted for 82% of total recorded music revenue in the US that year. However, Latin music relies on streaming even more heavily.
A huge 98.2% of Latin music revenue came from streaming, bringing in $991.9 million. Paid subscriptions were the biggest contributor, generating $557.5 million and growing by 9.8% year-on-year. This growth rate is notably higher than the overall subscription growth seen across the US market, showing strong demand from listeners willing to pay for access.
Ad-supported streaming saw a slight decline. Revenue from free platforms, including ad-funded tiers and social media, dropped by 2.4% to $357.2 million. Other streaming sources, such as digital radio services, grew modestly by 3.1%.
Outside of streaming, other revenue formats remain small. Physical music made up just 0.8% of Latin music revenue, falling sharply by 28.1% year-on-year. Vinyl sales declined to $7.4 million, while CD and other formats dropped significantly to just $0.5 million. This is in contrast with the wider US market, where vinyl continues to grow.
Downloads showed a rare increase, rising 12.7% to $6.3 million, while synchronisation revenue, which includes music used in film and TV, fell by 11.3%.
As MBW points out, the report also reflects a wider global trend. According to the IFPI’s Global Music Report, Latin America was the fastest-growing recorded music region in the world in 2024.
Industry voices continue to back this growth. Rafael Fernandez Jr. of the RIAA said, “Today’s report underscores Latin music’s strength. With rising global reach and fresh pathways connecting artists and fans, this sector just keeps delivering as labels work to grow the market with innovative new partnerships and opportunities.”
He added, “It’s great to see new generations discover and build on the sounds I grew up on in Miami, taking music to new places and breaking down walls between formats, services, genres and styles so more fans than ever can experience the lure of Latin music.”
Matt Bass, RIAA Vice President of Research and Gold & Platinum Operations, also highlighted the role of streaming, “Latin music has been on the upswing for a decade, as artists keep breaking new ground and fostering a deeper connection with their fans. Streaming remains the top driver, bringing in 98.2% of total revenue.”
He went on to say, “As technology advances, labels keep finding even more ways to listen, create, interact — pushing the boundaries of possibility and growth for Latin music.”