Most popular music videos of 2025 on Vevo
Vevo has revealed which music videos were the most-watched in the US and globally in 2025.
Vevo’s 2025 charts reveal the artists, genres, and moments that captivated viewers worldwide. From cinematic pop releases to global breakthroughs, the year showed how diverse and international music video audiences have become.
Key highlights from Vevo’s 2025 music video charts
- “Die With a Smile” by Lady Gaga and Bruno Mars was Vevo’s most-watched video with 932 million global views in 2025 alone.
- JENNIE’s “Like JENNIE” topped global premieres with 33.4 million views in 14 days, marking the first time K-Pop led Vevo’s annual premiere chart.
- Sabrina Carpenter’s “Manchild” was the biggest US premiere, earning over 7 million US views in two weeks.
- Rising stars Doechii, Mariah the Scientist, and Riley Green made strong chart appearances.
- 2024 hits such as “BIRDS OF A FEATHER“, “Gata Only“, and “Not Like Us” remained popular.
- Global genres thrived, including K-Pop, Indian rap, and Latin fusion.
Returning favourites dominate
Music Business Worldwide points out that even without a new collaboration, Lady Gaga and Bruno Mars led 2025 with “Die With a Smile“. Released in August 2024 via Interscope Records, the track was included on Gaga’s 2025 album Mayhem and won Best Pop Duo/Group Performance, also earning a Grammy nomination for Song of the Year. Other 2024 hits, like Billie Eilish’s “BIRDS OF A FEATHER” and FloyyMenor and Cris MJ’s “Gata Only“, continued to rack up views. In the US, Shaboozey’s “A Bar Song (Tipsy)” and Kendrick Lamar’s “Not Like Us” also remained popular.
Global premieres
K-Pop star JENNIE broke Vevo records with “Like JENNIE”, achieving 33.4 million views in 14 days. JP Evangelista, Vevo’s Senior VP of Content, noted, “This was a historical year for Vevo, especially having a K-Pop music video as our top premiere of the year. Music video viewership in 2025 reflected diverse consumer palettes, with fans increasingly watching artists from all corners of the world, spanning a variety of genres, sub-genres, and local scenes.”
Other major premieres included:
- Hanumankind (Run it Up) – first Indian artist on Vevo’s global premiere chart.
- Kendrick Lamar & SZA (luther) – following a year of GRAMMY wins and world tours.
- Rauw Alejandro & Romeo Santos (Khé?) – fusing reggaetón, kizomba, and African rhythms.
- Lady Gaga (Abracadabra, The Dead Dance) – cinematic, theatrical visuals, the latter directed by Tim Burton.
- Sabrina Carpenter (Manchild, Tears) – nostalgic storytelling and alternate endings encouraged repeat views.
Rising talent and notable comebacks
Mariah the Scientist’s “Burning Blue” reached almost 31 million US views, while Riley Green’s “Worst Way” also performed strongly. Doechii landed two top-ten US premieres with “DENIAL IS A RIVER” and “Anxiety”.
2025 also saw comebacks from Clipse (So Be It), ROSALÍA (Berghain), and Chappell Roan (The Subway), proving that returning artists still have a strong impact.
A year of global creativity
Vevo’s charts highlight a year where audiences embraced a wide mix of genres, cultures, and storytelling styles. From theatrical pop and K-Pop breakthroughs to Latin fusions and indie hits, music videos continued to hold cultural influence and enable listeners to connect with music in an evocative, visual way.