Warner Music and Netflix near deal to create artist-focused films and TV series
The partnership could unlock new ways to bring legendary music catalogs to screens worldwide.
Is a Warner Music and Netflix deal on the cards?
Warner Music and Netflix are reportedly close to teaming up to produce music-driven content. According to a new Bloomberg report, the two entertainment giants are finalizing a deal to create documentaries and films inspired by Warner Music’s legendary catalog of artists.
From the studio to the screen
After shutting down its in-house film and TV division earlier this year as part of cost-saving measures, Warner Music is now looking to outsource its production with Netflix as its creative partner.
The label is looking to tap into its incredible catalog of iconic artists and songs, which includes Madonna and Prince to Fleetwood Mac, to turn their stories into captivating on-screen experiences.
Warner Music CEO Robert Kyncl recently spoke about the company’s vision at Bloomberg’s Screentime conference, hinting that their musical archives hold countless untold stories.
“The stories we have are incredible, and they haven’t been told. It makes a lot of sense for us to partner with a company that can bring it alive all around the world.”
Robert Kyncl, Warner Music CEO
Coming just months after Warner’s internal production division shutdown, a partnership with Netflix could be a smart move as it combines Warner’s legendary music catalog with Netflix’s global reach and storytelling power.
Music on screen is a booming business
The appetite for music documentaries, biopics, and concert films is stronger than ever. Taylor Swift’s ‘Eras Tour’ film earned over $260 million at the box office, while popular biopics like ‘Bohemian Rhapsody’ and ‘Rocketman’ have proved there’s serious money in retelling music history. Not to mention, it also puts older artists back in the spotlight.
It’s not just Warner Music taking notice either. Just this summer, reports surfaced that Netflix and Spotify were in talks to develop music-based shows, from live concerts to award series. With Warner Music entering the mix, it’s clear that music storytelling is becoming a major focus for the biggest players in entertainment.
What it means for artists and the industry
For Warner Music, this could be a lucrative way to give new life to its back catalog and shine a spotlight on legendary artists. But, the opportunities can extend to emerging artists too. With a creative partner like Netflix, upcoming artists could be able to tell their story.
If the deal goes through, it could help spark a new era where even more artists can tell their story across TV and the big screen.