Deezer reports 28% of its streaming uploads are fully AI-generated
New figures from Deezer display how rapidly AI-generated tracks are taking over streaming platforms.
AI-generated music is continuing to grow at break-neck speed on streaming services. New figures from Deezer reveal that more than 30,000 fully AI tracks are delivered to its platform every day, now making up over 28% of all daily uploads. That’s a huge jump from earlier this year, when just 10% of submissions in January and 18% in April came from AI.
This isn’t the first time Deezer has spoken out about the scale of AI in streaming. Back in June the company became the first platform to explicitly tag AI-generated music, ensuring that listeners could see exactly what they were hearing. The latest update shows just how quickly the trend is accelerating, with AI now firmly established as a significant part of streaming output.
Deezer CEO Alexis Lanternier commented on the issue, saying: “Following a massive increase during the year, AI music now makes up a significant part of the daily track delivery to music streaming and we want to lead the way in minimizing any negative impact for artists and fans alike. Our approach is simple: we remove fully AI-generated content from algorithmic recommendations and we don’t include it in editorial playlists. This way we ensure the impact on the royalty pool remains minimal, while providing a transparent user experience. And most importantly, we continue to fight fraudulent activity, which is the main driver behind uploading fully AI generated content.”
Fraud understandably remains a major concern. Although AI tracks represent only about 0.5% of overall streams on Deezer, the company found that around 70% of these plays were fraudulent. By excluding manipulated streams from royalty payments, the platform is aiming to protect fairness for genuine creators.
The wider impact of AI goes beyond streaming fraud. A study conducted by CISAC and PMP Strategy, with Deezer’s involvement, warns that nearly a quarter of creators’ revenues could be at risk by 2028, which could mean as much as €4 billion lost. Questions also remain about how AI companies train their models on copyrighted music, and whether governments might reduce protections in favour of AI development.
Deezer has positioned itself as an advocate for rights holders, signing the global statement on AI training and committing to keep artist interests front and centre.