Instagram creators can now link Reels together as part of a series
Image credits: Instagram via TechCrunch
A new feature makes it easier for viewers to follow along to a series of Reels, boosting engagement and helping creators grow their audience.
Instagram levels up Reels
Instagram is giving creators a new way to keep fans hooked. The platform is rolling out a new feature that lets you link Reels together, making it easier to tell stories, share tutorials, or simply keep people watching. The new addition is similar to a TikTok feature that has been around for a while, and now Instagram is catching up.
How does it work?
Creators can link Reels together whether they’re brand new or something you shared weeks ago. When creating a new post, the new option shows up when you’re adding a caption. For older posts, you can tap the overflow menu to connect them.
Once your Reels are linked, viewers will notice a new button in the bottom-left corner of your Reel. One tap, and they’re onto the next video in the series, meaning no more scrolling or searching for “part 2”.
Why it matters for creators
The feature is big for artists, musicians, and anyone using Instagram to build a fanbase. For example, you could be making a step-by-step of how you made your latest track, or posting a multi-part music tutorial. Now, instead of hoping that people stumble across your next video or actively search for it, you can guide them straight to it.
The feature encourages creators to make more episode-like content, and nudges audiences towards binge-style viewing. That means more watch time, more engagement, and potentially more loyal fans who want to stick around for what’s next.
Why Instagram is doing this now
With the feature being a longstanding part of the TikTok experience, Instagram now looks to be tapping in. According to the platform, the feature was a highly requested one. The hope? More episodic content, deeper storytelling, and better fan retention.
For creators, it means another tool to keep your audience engaged and more chances to grow. Whether you’re dropping tutorials, behind-the-scenes footage, or a series of creative clips, this change makes it easier than ever to keep your audience watching.