Vinyl Me, Please relaunches under new owner, VNYL
Vinyl Me, Please has been bought out by VNYL, and is set to make a (hopefully) reputation-mending comeback.
Vinyl Me, Please (VMP) is making a comeback after being acquired by direct-to-consumer vinyl brand VNYL. This follows a turbulent start to 2025, when VMP entered liquidation and left many customers without their records, despite still being charged for subscriptions.
In April, VMP officially filed a liquidation notice in Colorado. A newly-formed entity, Vinyl Liquidators LLC, was named as the recipient of VMP’s remaining assets. Now under new leadership, the service is set to relaunch with hopes of restoring its reputation and delivering on its original promise of providing music fans a premium vinyl service. Nick Alt, founder of VNYL, will step in as CEO of VMP, while Emily Muhoberac, president of VNYL, will act as COO and president of VMP.
The company behind both VinylBox and the VNYL brand has openly acknowledged the struggles and difficulties faced by VMP in the past. “This isn’t about reinventing Vinyl Me, Please,” said Nick Alt, “It’s about restoring its true form as the ‘Best Damn Record Club’.”
Emily Muhoberac added, “Vinyl customers deserve a white glove experience and that’s far from what they’ve gotten recently. We intend to do that by getting back to the fundamentals of VMP with a great customer experience.”
Although the company is now in control of three vinyl subscription services, there shouldn’t be any problems around competition. Each service caters to a different audience and distinct listener profile. Here’s a breakdown of who each service serves:
- Vinyl Me, Please will focus on high-end audio and premium vinyl experiences.
- VinylBox is aimed at millennial collectors looking for both aesthetic appeal and thoughtful selections.
- VNYL caters to Gen Z and Gen Alpha – younger fans new to vinyl – offering budget-friendly, curated records ideal for first-time turntable owners.
The new VMP leadership knows they have work to do. While long-term plans include fresh releases and refined curations, the immediate goal is rebuilding credibility with existing subscribers who were left disappointed. As Alt puts it, “That means making things right, listening closely, and proving – through action – that VMP is still worth believing in.”
Whether Vinyl Me, Please can recapture its former glory remains to be seen. But, with a clear vision and renewed commitment to quality, the service should soon be back on track.