SoundCloud partners with Ticketmaster to let artists easily share their live shows
SoundCloud’s partnership makes it easier for artists to showcase and sell tickets to live shows, directly from their profiles.
SoundCloud’s new partnership
SoundCloud has announced its partnership with Ticketmaster and Universe, Ticketmaster’s self-serve ticketing and marketing platform. The partnership allows Artist Pro users to list and promote their live events directly on their SoundCloud profiles.
Artist Pro is SoundCloud’s premium subscription plan, offering features like unlimited track upload, monetisation, AI mastering, audience insights, and promotional opportunities.
This move is a significant step toward helping independent and emerging artists seamlessly connect with fans and promote live performances, all without leaving the platform.
What is SoundCloud’s ticketing integration?
With this integration, SoundCloud Artist Pro users can now:
- Create and manage existing live events directly from within the SoundCloud platform.
- Sell tickets seamlessly without redirecting fans elsewhere.
- Promote shows more effectively through SoundCloud’s new event discovery features.
- Access event management tools like ticket tracking, check-in features, and set up payment details via Universe.
The benefits for artists and fans
This partnership makes it easier than ever for artists to manage and promote their live shows while ensuring fans can discover and buy tickets directly from the platform where they engage with the music.
For artists
- Simplified event management: Artists can create and update events directly on SoundCloud.
- Better visibility: Live events are crucial to an artist’s career. This enables events to be showcased to fans via SoundCloud’s event discovery widget, which filters by location, genre, and date.
- Expanded promotion: Concert listings are boosted using Ticketmaster data.
- Revenue opportunities: While Soundcloud takes a cut from any affiliate ticket sales, artists still benefit from the exposure and ticket sales potential. Artists also have the option to manually add links to other ticket platforms.
For fans
- Seamless ticket buying: Fans can purchase tickets without leaving the SoundCloud platform.
- More direct artist engagement: This integration deepens the artist-fan connection by merging streaming and live event experiences.
So, how does it work?
Artist Pro artists can directly add events on the platform, with the ability to access Universe’s event management tools to enhance their live show’s offering. Here’s how:
- Create an event: Artist Pro users can add events directly via the “On Tour” widget on their profile. (Note: this feature is currently only available on SoundCloud web)
- Edit and manage listings: Event details, ticket pricing, and visibility settings can be adjusted through SoundCloud.
- Additional management with Universe: Universe handles payment processing, ticketing, event reporting, and more.
- Display and promote events: Created events appear on artists’ SoundCloud profiles, making it easy for fans to discover and purchase tickets.
Ticket integration: The future of music streaming?
This collaboration is part of a growing trend in the streaming industry, as music streaming transitions into its next era- “Streaming 2.0”. This phase aims to deepen fan engagement through exclusive content to enhance industry revenue opportunities.
In the context of the industry, this announcement follows news that streaming services are looking to offer more value to fans through ticketing integration. Spotify’s ‘Music Pro’ tier is rumoured to include presale ticket access for fans. Furthermore, Live Nation (Ticketmaster’s parent company) recently confirmed discussions with Spotify, Apple Music, and Amazon music about similar ticket integrations through a more premium subscription offering.
SoundCloud continues to empower artists
SoundCloud’s partnership with Ticketmaster and Universe is not only a move that aligns with the evolving music industry landscape, but it also highlights SoundCloud’s commitment to elevating artists careers through fan connection.
By merging streaming and live event promotion, SoundCloud is empowering artists to maximise their reach and revenue while making it easier for fans to experience their favourite artists live. As music streaming continues to evolve, integrations like these could define the next era of artist-fan engagement.