20 years of YouTube – Being a creator in 2025
YouTube is celebrating its 20th birthday, marking two decades of cultural transformation through video and empowering independent creators.
From humble beginnings to a global phenomenon, YouTube has become a defining platform for the online “creator economy”. Celebrating its 20 year anniversary, the platform is looking ahead to the next 20 years with creators at the heart of it.
In a recent blog post, YouTube CEO Neal Mohan outlined four key bets for 2025 and beyond. Mohan emphasises the importance of support creators and fostering growth for the people who make the platform what it is.
The dominance of YouTube on TVs is seeing a shift towards a new way of viewing. Meanwhile the integration of AI tools like Dream Screen and Veo 2 reinvent possibilities for small creators. But what will it mean to be a successful creator in 2025 and how can channels connect with their audiences in new ways?
Building Your Creator Startup in 2025
YouTube recognised the independent creators making up their platform as the “startups of Hollywood”. The platform is seeing a rise in creator-led studios, with creators investing in higher quality production equipment and spaces.
This trends suggests that in 2025, aspiring creators will be thinking more like entrepeneurs, developing business plans, investing in their craft, and building a strong brand. Whilst the demand for small-time creators is as strong as ever (cosy home content is still massive), more creators are levelling up to newer dimensions.
YouTube is committed to supporting this entrepreneurial spirit by providing tools and features. YouTube are looking at new avenues for brand partnerships and product integration, giving creators more options beyond traditional revenue streams from ads and Premium.
Diversification is Key for Creator Success
Beyond traditional advertising, YouTube is highlighting the diverse ways creators are monetising their content. More than half the channels earning five figures or more on YouTube are now generating income from sources other than ads and YouTube Premium, including shopping recommendations and channel memberships.
The diversification of revenue streams is crucial for creators’ long-term sustainability and growth. In 2025, creators will need to be savvy about exploring multiple income streams, from merchandise and sponsorships to subscriptions and affiliate marketing.
Community Remains King for Creators
Community remains a vital component of creatorr success. YouTube is doubling down on community building, introducing new features like Hype to help fans support up-and-coming creators.
YouTube recognise the role of community in fostering engagement and driving success. In 2025, building and nurturing a loyal community will be essential for creators looking to thrive on YouTube.
As YouTube celebrates its 20th anniversary, it’s clear that the platform’s future is inextricably linked to the success of its creators. By providing the tools, resources, and support they need to thrive, YouTube is not only shaping the future of entertainment but also empowering a new generation of entrepreneurs.
The next 20 years promise to be even more transformative, with creators leading the charge. For creators looking to make their mark in 2025 and beyond, now is the time to start building their creator startup.