Spotify has released a new suite of analytics tools for podcasters to better understand their audience and they discover and enjoy their content.

Spotify’s new metrics offer creators better insights into their audience’s journey from discovery to streaming.

As a result, podcasters can track how well their content is converting impressions into actual streams.

Spotify’s new “audience journey visualization” allows creators to connect the dots between discovery and consumption, showing exactly how users find a show and how many of those users decide to engage with the content.

Spotify for Podcasters

These new tools are accessible via the Spotify for Podcasters dashboard and aim to support podcasters in building and expanding their fanbase.

The enhanced analytics build on Spotify’s existing impression data which already shows creators where listeners are finding their podcast.

Now, creators can see how many of those impressions lead to streams – vital information for podcasters looking to fine-tune their content strategy.

For example, if a creator notices high reach but low conversion to streams, they can adjust their marketing efforts or optimize their content to encourage more listeners to engage.

Understanding Spotify’s new insights for podcasters

Spotify’s platform divides reach into three primary sources: Home, Search, and Library.

Each source represents different ways listeners discover podcasts. Whether that’s through Spotify’s recommendation algorithms, search queries or saved shows in a user’s library.

From a creator’s point of view, understanding which source generates the most interest helps creators optimize their visibility and tailor content to specific audiences.

Furthermore, the platform emphasizes the importance of turning discovery into a loyal audience.

Spotify has provided tips for creators to improve podcast discoverability. These include optimizing episode SEO via episode descriptions & profile bios, collaborating with other podcasters and using Spotify’s Ads Manager to promote shows.

By leveraging these strategies, creators can ensure that their podcasts are not only found but also convert listeners into followers, who are four times more likely to return for future episodes.

Meanwhile, Spotify’s analytics now offer clear benchmarks for creators wanting to measure and improve their show’s performance.

Such podcasters can see how many people clicked on an episode, how long listeners stayed engaged, and how many listeners became repeat fans.

Consequently, Spotify is assisting creators with data-driven decisions to grow their audience with actionable insights too.