YouTube is more popular than cable TV with teens watching every day

According to a new study more young people are watching videos on YouTube than they are watching cable TV as entertainment slowly shifts online.

The study saw over 5,000 teenagers surveyed to see how they react with media and what’s popular in this ever changing modern climate. When asked about how they watch videos such as clips, tv shows etc. 26% of teens responded that they watched YouTube every day whilst only 23% said they watched Cable TV every day.

With an average age of 16, this survey shows how advances in technology and new platforms is molding a new generation of consumers. TV was a placeholder in most homes just 20 years ago and now the next generation are watching more vlogs and cat videos than, erm… whatever they air on TV now.

That’s not to say this shift is a negative thing, in fact it could easily be argued that the level of educational content on YouTube far surpasses that of Cable. Even more, YouTube gives the viewer the option to watch whatever they choose. Whilst you may have a choice of channels on TV the content is still curated by those channels and limited far more than the billions of videos available on YouTube.

As an example of how beneficial YouTube can be as a platform, sixth-grader Alyssia Dozier shared her experience of learning science on the site. She said: “I didn’t understand what ‘atom’ meant so I went on YouTube, and I searched ‘What does atom mean?’ and I found a video and it explained everything.”

Ginian Grayes oversees social media for Hillsborough County schools and spoke on the benefits of YouTube, saying: “It’s being able to find content that they are looking for instantly, and getting something out of it.” However she warns that “there will be times that they encounter inappropriate content, and you have no idea”.

Grayes gave some advice for parents when their kids use YouTube:

  • Keep your child’s credentials on hand at all times. That puts you in control, and you always have access to the account.
  • Take advantage of YouTube’s safety features.
  • Keep the lines of communication open. Spend time watching videos with children, and review their “recently watched” history.
  • Understand that filters can’t catch everything.

It will be interesting to see in the future how different media platforms shift in importance and usage, especially with the newer generations growing up with it as commonplace.

Drake beats Adele’s record for most wins at Billboard Music Awards

At this year’s Billboard Music Awards Drake stole the show winning top artist, top male artist, top Billboard 200 album and many more, breaking Adele’s 2012 record.

The Canadian rapper entered the 2017 Billboard Music Awards yesterday with 22 nominations, and left with a record 13 awards. His incredible feat surpassed the previous record holder for the most awards won at the Billboard Music Awards, Adele who won 12 awards at the 2012 awards show.

Drake took to the stage in Las Vegas with an entourage of people including Lil Wayne, Nicki Minaj and his father, saying: “I got my whole family up here.” Among his 22 awards Drake won the awards for the top Billboard 200 album for Views, top male artist and top overall artist, which was presented to Drake by Michael Jackson’s eldest son, Prince Jackson.

Other highlights from the night include Cher’s attendance, winning the Icon award and performing 2 of her songs. The 71 year old blew everyone away with a performance of ‘Believe’ scantily clad in a sequined dress with pasties. Cher said at the ceremony: “I wanted to do what I do since I was 4 years old and I’ve been doing it for 53 years. I think luck has so much to do with my success with a little bit of something thrown in.”

Drake Billboard Music Awards win breaks record adele record breaker cher whoa wow

Other winners from the night include non-attenders Beyonce and Twenty-One Pilots who both won 5 awards. The Chainsmokers meanwhile, who were in attendance, drew with Drake for nominations with 22 band left the night with 4 awards. After ‘Closer’ beat Drake’s ‘One Dance’ Halsey said: “This feels good but it feels so wrong because I love Drake so much.”

Dan Reynolds from Imagine Dragons paid respects to Chris Cornell and led a moment of silence for the highly regarded singer who died last Thursday. Reynolds described Cornell as “a true innovator” and “a legendary performer” saying: “We send our respects as well as our love to Chris’ family at this time.”

Native Instruments free Maschine update adds a new view mode to enhance your workflow

Native Instruments have launched Maschine 2.6.5 adding a new view that gives you even more ways to perfect your music.

Maschine 2.6.5 is the first update for Native Instruments’ music creation software since launching 2.6 in February this year. Whilst this update isn’t as large as 2.6, which introduced various new features and tools, the main addition of 2.6.5 is Ideas View – and it’s awesome.

Ideas View introduces a new layout for your workflow that allows you to take a different perspective on your music. With Ideas View you can mix and match patterns together independent of your timeline. This new view lets you experiment freely in the middle of a mix, trying out new beats, vamps, and fills to audition new elements and combinations to add to your mix.

Maschine 2.6.5 also lets you use MIDI to change Scenes in Ideas View directly from your DAW of choice. You’ll also be able to change kits or load new Groups on the fly while audio and MIDI routings stay preserved.

Native Instruments’ Maschine 2.6.5 is a free update to all Maschine 2 customers. You can get it now via Native Access.

New Digital Travellers Guitar Makes It Easy to Learn on the Go

Jamstik have just released the plans for a new foot long digital guitar that can be stretched out to fit everybody’s needs and bags.

This new technological advancement in the world of guitars has stunned many with it’s ability to be so small and yet do so much. ‘Jammy’ is the new model from RnD64 that can be stretched out to reach 19.6 inches but then packed back down to 12.6 inches to fit in your bag or coat. This means the opportunities to practice or play anywhere are much larger than lugging a massive guitar around with you. Jamstik say’s it promises to be “the most compact yet most fully functioning digital guitar ever.”

This digital wonder has original steel strings with LED frets to give you the closest experience to playing a guitar but with plenty of technological bonus’ such as real time guidance, Bluetooth and midi enabled controls. The guitar also never goes out of tune and has auto-correcting abilities, so if the jammy thinks your making a wrong move with a scale or chord it will correct the note for you to sound no different to if you played the chord you intended to.

Another really cool feature of ‘Jammy’ is that it has its own Apple App where you can learn to play guitar at a beginner’s or advanced level. This uses the digital frets to show you on an iPhone or iPad where you should place your fingers and if you play a chord wrong it can show exactly where and when you went wrong. This digital side of the guitar can also be used to record with many software options such as Garage Band or Logic. You can access this through the midi output or the direct audio output, this direct output can also be used with headphones for practising in the solitude of your own ears.

Overall I think this guitar is a technological master piece as it can be used by a wide range of musicians not just learners or novices alone and I cannot wait for it to be released on sale to the public. To take a look at for yourself follow the link to the Jamstik website where you can check out the specs – Jammy Website.

360-degree videos are coming to your TV’s from YouTube

360° videos on YouTube have been a major success since launching 2 years ago allowing viewers to watch interactive videos with 360-degrees of video.

YouTube love their 360° capabilities, allowing creators to upload videos with 3D views that you can experience through VR, by spinning your smartphone around or just simply clicking around the screen on a desktop. But now YouTube are taking their 360 videos even further and bringing them to TV.

YouTube’s CEO Susan Wojcicki  announced yesterday that smart TVs and streaming devices like Google’s Chromecast would “soon” be able to stream 360-degree videos as well. Wojcicki also revealed that live streaming 360 degrees would be possible as well, a feature YouTube added last year.

It’s an interesting expansion but a surprisingly unexciting one given that they are making household TVs the ability to play 360 videos. The 360 element will be controlled similarly to on the computer where you will use the arrows on your remote to navigate your view in the video. Whilst it could be a lot more exciting it’s a big move for Google getting new forms of media in homes, and is also another move towards VR normality.