MTV award nominations announced, and making awards gender-neutral

MTV have announced their music video and film award nominations and have combined categories to neutralise gendered awards.

MTV’s infamous award ceremony have revealed who’s up for awards in the 2017 show. In addition they have combine Best Male and Best Female Video into an ‘Artist of the Year’ award. The movie and TV awards are also no longer distinguished by gender, replaced with one winning TV actor and one Film actor.

Speaking on the decision to neutralise the awards for both genders, MTV general manager Amy Doyle said: “Great acting is great acting, no matter what the gender or non-gender. And it is really reflective about the audience’s views and when you look at the culture as a whole, you had a man against a woman running for president. It just felt like a dated construct for a category.”

This year Kendrick Lamar is dominating the awards show with eight nominations for his music video to ‘Humble’, the first single from his latest album ‘DAMN.’. The Weeknd and Katy Perry both follow behind with an impressive five nominations each.

The MTV VMAs will take place on the 27th August in LA.

The nominations for the new, non-gendered MTV VMA awards are as follows:

Video of the Year

Kendrick Lamar – “HUMBLE.” (TDE/Aftermath/Interscope)
Bruno Mars – “24K Magic” (Atlantic Records)
Alessia Cara – “Scars To Your Beautiful” (Def Jam)
DJ Khaled ft. Rihanna & Bryson Tiller – “Wild Thoughts” (Epic Records/We The Best)
The Weeknd – “Reminder” (XO/Republic Records)

Artist of the Year

Bruno Mars (Atlantic Records)
Kendrick Lamar (TDE/Aftermath/Interscope)
Ed Sheeran (Atlantic Records)
Ariana Grande (Republic Records)
The Weeknd (XO/Republic Records)
Lorde (Republic Records)

Best New Artist (Presented by Taco Bell)

Khalid (RCA Records)
Kodak Black (Atlantic Records)
SZA (TDE/RCA Records)
Young M.A (3D)
Julia Michaels (Republic Records)
Noah Cyrus (Records)

Best Collaboration

Charlie Puth ft. Selena Gomez – “We Don’t Talk Anymore” (Atlantic Records)
DJ Khaled ft. Rihanna & Bryson Tiller – “Wild Thoughts” (Epic Records/We The Best)
D.R.A.M. ft. Lil Yachty – “Broccoli” (Atlantic Records)
The Chainsmokers ft. Halsey – “Closer” (Disruptor Records/Columbia Records)
Calvin Harris ft. Pharrell Williams, Katy Perry & Big Sean – “Feels” (Columbia Records)
Zayn & Taylor Swift – “I Don’t Wanna Live Forever (Fifty Shades Darker)” (Republic Records)

Best Pop

Shawn Mendes – “Treat You Better” (Island Records)
Ed Sheeran – “Shape of You” (Asylum/Atlantic Records)
Harry Styles – “Sign Of The Times” (Columbia Records)
Fifth Harmony ft. Gucci Mane – “Down” (Syco Music/Epic Records)
Katy Perry ft. Skip Marley – “Chained To The Rhythm” (Capitol Records)
Miley Cyrus – “Malibu” (RCA Records)

Best Hip-Hop

Kendrick Lamar – “HUMBLE.” (TDE/Aftermath/Interscope)
Big Sean – “Bounce Back” (Def Jam)
Chance the Rapper – “Same Drugs” (Chance the Rapper LLC)
D.R.A.M. ft. Lil Yachty – “Broccoli” (Atlantic Records)
Migos ft. Lil Uzi Vert – “Bad & Boujee” (300 Entertainment)
DJ Khaled ft. Justin Bieber, Quavo, Chance the Rapper & Lil Wayne – “I’m The One” (Epic Records/We The Best)

Best Dance

Zedd and Alessia Cara – “Stay” (Interscope)
Kygo x Selena Gomez – “It Ain’t Me” (Ultra/Interscope)
Calvin Harris – “My Way” (Columbia Records)
Major Lazer ft. Justin Bieber and MØ – “Cold Water” (Mad Decent)
Afrojack ft. Ty Dolla $ign – “Gone” (Wall Recordings/Latium/RCA Records)

Best Rock

Coldplay – “A Head Full of Dreams” (Parlophone/Atlantic Records)
Fall Out Boy – “Young And Menace” (Island)
Twenty One Pilots – “Heavydirtysoul” (Fueled by Ramen/Atlantic Records)
Green Day – “Bang Bang” (Warner Bros. Records)
Foo Fighters – “Run” (RCA Records)

Best Fight Against the System

Logic ft. Damian Lemar Hudson – “Black SpiderMan” (Def Jam)
The Hamilton Mixtape – “Immigrants (We Get the Job Done)” (Atlantic Records)
Big Sean – “Light” (Def Jam)
Alessia Cara – “Scars To Your Beautiful” (Def Jam)
Taboo ft. Shailene Woodley – “Stand Up / Stand N Rock #NoDAPL”
John Legend – “Surefire” (Columbia Records)

Best Cinematography

Kendrick Lamar – “HUMBLE.” (TDE/Aftermath/Interscope) (Scott Cunningham)
Imagine Dragons – “Thunder” (KIDinaKORNER/Interscope) (Matthew Wise)
Ed Sheeran – “Castle On The Hill” (Asylum/Atlantic Records) (Steve Annis)
DJ Shadow ft. Run The Jewels – “Nobody Speak” (Mass Appeal Records LLC) (David Proctor)
Halsey – “Now or Never” (Astralwerks/Capitol) (Kristof Brandl)

Best Direction

Kendrick Lamar – “HUMBLE.” (TDE/Aftermath/Interscope) (Dave Meyers & the little homies)
Katy Perry ft. Skip Marley – “Chained To The Rhythm” (Capitol Records) (Mathew Cullen)
Bruno Mars – “24K Magic” (Atlantic Records)  (Cameron Duddy & Bruno Mars)
Alessia Cara – “Scars To Your Beautiful” (Def Jam) (Aaron A)
The Weeknd – “Reminder” (XO/Republic Records) (Glenn Michael)

Best Art Direction

Kendrick Lamar – “HUMBLE.” (TDE/Aftermath/Interscope) (Spencer Graves)
Bruno Mars – “24K Magic” (Atlantic Records) (Alex Delgado)
Katy Perry ft. Migos – “Bon Appetit” (Capitol Records) (Natalie Groce)
DJ Khaled ft. Rihanna & Bryson Tiller – “Wild Thoughts” (Epic Records/We The Best) (Damian Fyffe)
The Weeknd – “Reminder” (XO/Republic Records) (Creative Director: Lamar C Taylor / Co-creative Director: Christo Anesti)

Best Visual Effects

Kendrick Lamar – “HUMBLE.” (TDE/Aftermath/Interscope) (Company: Timber/Lead: Jonah Hall)
A Tribe Called Quest – “Dis Generation” (Epic Records) (Company: Bemo/Lead: Brandon Hirzel)
KYLE ft. Lil Yachty – “iSpy” (Atlantic Records) (Company: Gloria FX/Leads: Max Colt & Tomash Kuzmytskyi)
Katy Perry ft. Skip Marley – “Chained To The Rhythm” (Capitol Records) (Company: MIRADA)
Harry Styles – “Sign Of The Times” (Columbia Records) (Company: ONE MORE/Lead: Cédric Nivoliez)

Best Choreography

Kanye West – “Fade” (Def Jam) (Teyana Taylor, Guapo, Jae Blaze & Derek ‘Bentley’ Watkins)
Ariana Grande ft. Nicki Minaj – “Side To Side” (Republic Records) (Brian & Scott Nicholson)
Kendrick Lamar – “HUMBLE.” (TDE/Aftermath/Interscope)  (Dave Meyers)
Sia – “The Greatest” (Monkey Puzzle Records/RCA Records) (Ryan Heffington)
Fifth Harmony ft. Gucci Mane – “Down” (Syco Music/Epic Records) (Sean Bankhead)

Best Editing

Future – “Mask Off” (Epic Records/Freebandz/A1) (Vinnie Hobbs of VHPost)
Young Thug – “Wyclef Jean” (300 Entertainment/Atlantic Records) (Ryan Staake & Eric Degliomini)
Lorde – “Green Light” (Republic Records) (Nate Gross of Exile Edit)
The Chainsmokers ft. Halsey – “Closer” (Disruptor Records/Columbia Records) (Jennifer Kennedy)
The Weeknd – “Reminder” (XO/Republic Records) (Red Barbaza)

Head of Social Media and Marketing, RouteNote

Charlie Brennan hits giant Spotify playlists with his new single

Charlie Brennan’s gorgeous new summery single is making it’s way out of speakers around the world as he hits some of Spotify’s massive playlists. Teaming up with the major up-and-comer Glaceo and getting in the…