It seems like the music industry in Australia is in complete free fall. The Australian Recording Industry Association (ARIA) has reported that recording sales dropped 13.9 percent in 2010 by value (complete PDF here).  Physical unit sales tanked by 19.5 percent.

The downside to the numbers is that ARIA reports in the same way as Nielsen Soundscan and RIAA, that is counting any transaction as one – album, download, ringtone, whatever.

However, on the upside “Australians are consuming more music than ever before,” ARIA chief executive Dan Rosen declared.