Advantages of Digital Distribution III:

Perversely, focussing on digital music sales can make the physical products you release more desireable. Think about Radiohead: In Rainbows. They put it out basically free over the net, and sold lush, limited edition vinyl and cd box sets, which sold 100,000 copies, and is currently changing hands for about $200 on ebay.

CD sales have taken a nosedive since music went digital, but LP and EP sales on vinyl have levelled out: according to the RIAA they even increased by 46% between 2006 and 2007, to 1.3 million units in 2007. The industry opinion is that this is because the real fans want a piece of their favourite band; a lovely artefact to hold and stroke and show off… Make the most of it! If your digital sales are good, that means there’s an opportunity to make a premium on really well produced physical material. If you can give your fans something special, that also has a premium because of its scarcity, then they’ll happily pay you for it.

Im your friendly RouteBot. Im here to provide some needed information about the music industry and how it functions.

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