YouTube TV subscription has more than doubled in five years
YouTube’s live TV streaming service has increased its price by $10 per month, following another price hike last year.
YouTube TV is the video streaming service’s live TV streaming service. Available nationwide in the US only, YouTube TV is an online-based service, marketed towards cord cutters. YouTube TV now has over 100 networks, including ABC, CBS, NBC, ESPN, AMC, HGTV and TNT, plus localized sports and news channels. As well as live TV, on-demand content is available and there’s a cloud-based DVR too.
YouTube TV launched in 2017 at just $35. Over the past seven years, YouTube has increased, raising to $40 the year after launch, $50 in 2019, $65 in 2020, then most recently $72.99 in March last year. This week’s price hike sees the service increase by $10 to $82.99, the same price as Disney’s Hulu + Live TV bundle.
This change is effective immediately for new customers and will begin January 13, 2025 for existing customers.
To keep up with the rising cost of content and the investments we make in the quality of our service, we’re updating our monthly price from $72.99 to $82.99 starting 12/12/24 for new subscribers and 1/13/25 for existing subscribers. More here: https://t.co/SWBDa7Ls8m
— TeamYouTube (@TeamYouTube) December 12, 2024
Understandably, users are voicing their frustration at the change on Reddit, specifically complaining that no new features have launched in recent years, despite dropping some regional sports networks.
Earlier this year, YouTube reported they had over 8 million subscribers. Will this latest price hike see any customers switch to competitor services?
YouTube TV is available for streaming on smart TVs, phones, tablets, game consoles and the website. New subscribers can get YouTube TV for free for the first 10 days, then it’s $59.99 per month for the first three months, followed by $82.99 per month thereafter. Add-ons are available to add more channels and features to the base service. A subscription can be shared among six accounts, with three simulateous streams allowed.