From high-quality audio to smarter tools, YouTube Premium is redefining the way you watch, listen, and connect.

YouTube has unveiled a lineup of new and experimental features for its Premium members, enhancing how users engage with their favourite content. With improved tools and a new partnership with Google One, the platform is taking your Premium experience to the next level.

Exclusive experimental features

YouTube Premium members now have access to a range of exciting experimental features. Simply visit youtube.com/new to opt-in and try them out. These new features consist of:

  • High-quality audio: Enjoy enhanced 256kbps audio on music videos, offering clearer and deeper sound.
  • Picture-in-picture for YouTube Shorts on iOS: Watch Shorts content while multitasking on your iPhone.
  • Smart downloads on YouTube Shorts on iOS: Recommended Shorts are automatically downloaded for offline viewing.
  • “Jump ahead” on web: Seamlessly skip to the best parts of videos while browsing on the web, something that was previously available only on mobile devices. 
  • Faster playback speeds on mobile: Coming soon, explore new playback speed options, including speeds up to 4x, for quicker content consumption to suit your needs.

YouTube Premium’s partnership with Google One

US users can now benefit from YouTube Premium savings when bundled with a Google One Premium plan or higher. This partnership gives users ad-free YouTube streaming, 2TB of cloud storage, and additional Google One benefits at a lower combined cost.

Learn more about the offer here.

Fan favourite features reach more users

YouTube Premium is also expanding access to some popular tools in new regions and devices:

  • Conversational AI on iOS: This assistive tool is coming to iOS users. It answers questions about the video you’re watching, suggests related content, and more- all without interrupting playback.
  • Ask Music: Android subscribers in the UK and Ireland will soon be able to benefit from this tool. Ask Music lets you describe your mood or preferred style of music, generating a personalised radio station filled with your favourites and new finds.

These updates underline YouTube’s commitment to delivering an ever-evolving, improved experience for its users. YouTube hints that more exciting features are just around the corner.

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